Coca-Cola Beverages Vietnam, in partnership with agri-tech company Rize Vietnam and global innovation studio Ben & Archie, has launched a new sustainable rice farming project in Ben Luc Commune, Tay Ninh Province. Operating under the innovative EkoClimate concept, the project is part of the broader EkoCenter strategy, Coca-Cola’s flagship community engagement initiative, and underscores the company’s long-standing commitment to environmental sustainability and community development in Vietnam.
The EkoClimate initiative aims to support 42 smallholder rice farmers in transitioning to Alternate Wetting and Drying (AWD) techniques across 50 hectares of farmland in the upcoming rice season (May–August 2025). AWD is a proven water-saving method that reduces methane emissions by allowing rice fields to dry intermittently, as opposed to keeping them continuously flooded. To further enhance these outcomes, the project will implement both AWD and Maximum Residue Limit (MRL) techniques in rice production, to ensure food safety by setting pesticide limits while helping farmers reduce costs by 20-30% per season, reducing waste and preserving crop quality. This climate-smart approach not only minimizes greenhouse gas emissions but also increases farmer income through lower production cost and sells rice at premium-price.
To complement on-the-ground implementation, the program also includes a Community Engagement Workshop designed for participating farmers and their families. The workshop serves as a platform for raising awareness about sustainable agriculture, collecting feedback from the community, and co-developing localized climate resilience solutions.
In addition to the practical benefits for farmers, the project contributes to Vietnam’s growing momentum in developing low-emission rice as a strategic crop for the future. As the Mekong Delta grapples with rising sea levels, soil salinity, and increasingly erratic weather patterns, shifting to sustainable models can play a pivotal role not only in national food security, but also in supporting climate action across the entire Mekong region.
Mr. Bui Khanh Nguyen, Vice President of Public Affairs, Communications, and Sustainability at Coca-Cola Beverages Vietnam, shared: “As Coca-Cola Beverages Vietnam’s new Tay Ninh plant enters full operation, we are proud not only to create employment opportunities for the local workforce, but also to continue delivering positive, lasting impact to the communities around us.This new initiative is an exciting expansion of our EkoCenter network. Through EkoClimate, we’re further extending our sustainability efforts to tackle climate challenges and empower local communities.”
The program brings together strong expertise from both local and international partners.
Rize Vietnam, a Singapore-based agri-tech company with operational entities in Vietnam and Indonesia, plays a pivotal role in providing farmers with hands-on agronomic support and advisory services. Their mission centers around enabling sustainable farming while improving farmer livelihoods and climate resilience.
Meanwhile, Ben & Archie, a consulting and creative firm dedicated to driving sustainable innovation across Southeast Asia. It works with startups, corporates, and public institutions to design open innovation programs, deliver strategic advisory, and create high-impact design solutions. By bridging sectors and ecosystems, Ben & Archie transforms bold ideas into scalable and responsible ventures. Their mission is to accelerate innovation that is locally rooted, globally relevant, and built for the future.
Together, Coca-Cola Beverages Vietnam, Rize, and Ben & Archie aim to pilot a replicable model for low-emission, climate-resilient rice farming—one that can be scaled to benefit more communities across the Mekong Delta and beyond.
“Rice farmers are the stewards of one of the world’s most important crops — yet they are both contributors to and victims of climate change. Supporting them is essential to securing a more sustainable and resilient food system.” said Siem Schreurs, Head of Partnership at Rize.
EkoClimate is the latest innovation within Coca-Cola Beverages Vietnam’s EkoCenter program, which has operated in Vietnam since 2015. Originally launched as hubs to provide underserved communities with access to clean drinking water, digital education, and entrepreneurial training, EkoCenters have since expanded their role in supporting sustainable development. Flagship EkoCenters currently operate in Hanoi, Danang, and Ho Chi Minh City, and now with Tay Ninh, Coca-Cola Beverages Vietnam is bringing new focus to climate action and sustainable agriculture in the Mekong Delta.
This transformation of the EkoCenter model highlights Coca-Cola Beverages Vietnam’s long-term vision to create shared value by addressing local needs and contributing to national development priorities. Whether by empowering women, supporting informal waste collectors, enhancing access to safe drinking water, or now enabling sustainable rice farming, Coca-Cola Beverages Vietnam continues to place communities at the heart of its business strategy.
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About Coca-Cola Beverages Vietnam Ltd. (Coca-Cola Beverages Vietnam)
Coca-Cola Beverages Vietnam operates plants in Ho Chi Minh City, Da Nang, and Hanoi, creating approximately 4,000 direct jobs and indirectly generating employment six to eight times that amount through its supply chain activities. Aiming to be a comprehensive, consumer-focused beverage company, Coca-Cola continuously enhances and offers a variety of high-quality beverages, including low-sugar and sugar-free product lines, while diversifying designs and increasing business coverage across Vietnam. Coca-Cola’s brands in Vietnam include COCA-COLA, COCA-COLA LIGHT, COCA-COLA ZERO SUGAR, SPRITE, FANTA, NUTRIBOOST, MINUTE MAID SPLASH, MINUTE MAID TEPPY, SCHWEPPES, DASANI, AND AQUARIUS, AS WELL AS FUZETEA+ BOTTLED TEA, GEORGIA CANNED COFFEE, MONSTER, AND THUMPS UP CHARGED.
Coca-Cola Beverages Vietnam is a member of the Swire Coca-Cola Limited, a wholly-owned subsidiary of Swire Pacific Limited, since the completion of the merger in January 2023.
About the EkoCenter initiative
EkoCenter is an initiative launched by Coca-Cola Beverages Vietnam in 2015, based on a triangle collaboration model involving businesses, local governments, and non-governmental organizations. This model aims to empower communities and foster sustainable economic activities.
As of now, the project operates 8 centers across Vietnam, managed by Coca-Cola Beverages Vietnam and its partners. These centers have driven positive changes in local communities and implemented initiatives tailored to the specific needs of each region. Key examples include:
EkoArt Hanoi – Empowering Women in the Digital Age: Established in 2016, the Hanoi EkoCenter has been a vital resource for women in the community. It has provided opportunities for economic empowerment through innovative programs, such as kiosk-based sales models at the center, vocational training, economic skill enhancement classes, and e-commerce training for women.
EkoCircular Da Nang – Enhancing Welfare for Informal Waste Collectors: Since early 2024, the Da Nang EkoCenter has collaborated with the Waste Collector Network (a community supported by the ReForm Plastic social enterprise) to introduce initiatives aimed at improving the lives of informal waste collectors in Da Nang, aiming to raise awareness of the critical role these individuals play in society.
EkoSchool Ho Chi Minh City – Open up Learning for Disadvantaged Children: Beginning in the summer of 2024, Coca-Cola Beverages Vietnam, in partnership with the People’s Committee of Linh Trung Ward in Thu Duc City and the Green Connect social enterprise, launched the STEAM Summer Experience Program 2024. This free program for disadvantaged students offers a supportive environment for learning and skill development in science, technology, mathematics, programming, engineering, and arts.
EkoClimate Tay Ninh – Contributing to Climate Change Adaptation Locally and Regionally: As the newest center, established in January 2025, the Tay Ninh EkoCenter has the capacity to provide up to 6,000 liters of clean drinking water daily. It also serves as a hub for Coca-Cola Beverages Vietnam and its partners to support community resilience, particularly in addressing climate change challenges in Tay Ninh and the broader Mekong Delta region.
Through these centers, Coca-Cola Beverages Vietnam continues to deliver essential infrastructure and services, aligned with local needs, while advancing sustainability and community support initiatives nationwide.
At Brandidas Squad, we specialize in Corporate Integrated Communications (CIC) — delivering one unified story across all touchpoints. Our services span Corporate PR, Sustainability & CSR programs, Executive event management, Corporate video production, Internal branding & engagement, and Brand experience marketing. Acting as an extension of our clients’ teams, we design and deliver strategies that strengthen reputation, amplify visibility, engage audiences, and optimize business results.
Procter & Gamble (P&G) Vietnam and Central Retail Vietnam (CRV), in collaboration with Gaia Nature Conservation Center, today organized the third annual Forests for Good Tree Planting Day at Ta Kou Nature Reserve in Lam Dong Province. The event brought together leadership teams and 160 employees of both companies, who planted 1,000 new trees as part of a long-term effort to restore and protect Vietnam’s forests.
Located in Lam Dong Province, Ta Kou Nature Reserve is recognized as one of the world’s 221 most important ecological regions, home to diverse species but facing degradation, particularly in its coastal sand lands. Tree planting here helps stabilize sandy soil, restore degraded land, and create better conditions for plants and wildlife to thrive. It also safeguards vital water sources, reduces risks of desertification, sandstorms, and drought, and supports local livelihoods by strengthening ecosystems for farming and tourism. Through these efforts, the Forests for Good program contributes directly to protecting a landscape of both local and global significance.
The tree planting day is designed as a hands-on activity where volunteers experience what it means to care for the environment. At this year’s event, participants worked together under the guidance of Gaia experts, learning how to prepare soil, plant trees, and understand the specific conditions required for trees to grow successfully in sandy terrain.
Beyond the practical work, the experience gave participants a chance to reflect on the connection between forests and daily life, and to appreciate how small actions can add up to meaningful change. For employees, the day was also an opportunity to build stronger bonds with colleagues outside the office and to feel pride in contributing to something that directly benefits environments and local communities.
Mr. Olivier Langlet, Group CEO of Central Retail Vietnam, shared: “With this year’s planting at Ta Kou, the Forests for Good program we partnered with P&G has now grown to more than 35,000 trees across Vietnam. This milestone underlines Central Retail Vietnam’s commitment to accompany the country’s efforts in restoring its green cover while protecting biodiversity and supporting local communities. We believe that sustainability is part of how we grow as one of the leading retailers in Vietnam. By joining forces with P&G, our consumers, and our employees, we are proud to contribute to a Better Vietnam.”
The tree planting at Ta Kou this year also carries special meaning as P&G celebrates 30 years of serving Vietnamese families. The milestone highlights how sustainability has become an important part of the company’s journey alongside its business success.
Mr. Marwane Tahri, General Director of P&G Vietnam, shared: “As we celebrate 30 years in Vietnam, Forests for Good is our proud way of giving back to the country that we call home. Working side by side with our prestigious partners Central Retail Vietnam, Gaia, and our employees shows how partnerships can translate commitments into real action. The true value of Forests for Good lies not only in the forests we plant, but in the connections it fosters between people, nature, and communities. We believe that when businesses and individuals unite around a shared purpose, we can create benefits that last well into the future.”
Launched in 2023, Forests for Good was co-created by P&G Vietnam and Central Retail Vietnam with a shared purpose: to contribute to Vietnam’s green future through practical, collective action. The program supports the country’s broader sustainability agenda by focusing on reforestation and biodiversity protection. What began as a pilot at Xuan Lien Nature Reserve has since expanded into a nationwide initiative. To date, the program has planted more than 35,000 trees across key ecological sites in Thanh Hóa, Đồng Nai, Cà Mau, Hậu Giang, and Bình Thuận, reinforcing its role as a meaningful contribution to Vietnam’s environmental and community development goals.
This combination of employee volunteering and consumer participation reflects the program’s broader mission: creating a platform where everyone, from individuals to organizations, can contribute to building a greener Vietnam.
About Central Retail Vietnam
Central Retail in Vietnam was established in 2012. Throughout its ten-year operation in Vietnam, Central Retail continues to develop and transform Vietnam’s modern trade and retail sector with 3 key growth drivers: Food, Non-food (Tech, Household, Entertainment), and Shopping Malls/Property.
Today, the company proudly welcomes an average of 500,000 customers every day at more than 330 malls & stores across 26 provinces nationwide in a total retail area of more than 1,300,000 square meters with an ecosystem of strong brands: GO! Mall, GO!, Big C, Tops Market, mini go!, Lan Chi Mart, Nguyen Kim, Supersports, LookKool, Kubo, and CBS.
In pursuit of sustainable growth, the environment is one of the key pillars of the social contribution activities of Central Retail in Vietnam. For four consecutive years, 2021 to 2024, the company was awarded by The Saigon Times with the CSR Certificate of Recognition for its great contribution to local communities through sustainability and corporate social responsibility (CSR) activities.
About Procter & Gamble (P&G) Vietnam
P&G has been present in Vietnam since 1995 with the commitment to “Being a Force for Growth and a Force for Good”. The company so far has grown significantly with its iconic and trusted brands such as Ariel, Tide, and Downy laundry detergent; Safeguard soap; Pantene, Head&Shoulders, and Rejoice shampoos; Gillette razors; and women’s care products Whisper. Environmental sustainability is embedded in how we do business.
We create value by making sustainability an important consideration of how we design superior products and services. Climate, Waste, Water, and Nature are where we can have the greatest impact.
P&G Vietnam has been honored with numerous prestigious awards for its social responsibilities, including Saigon Times CSR, AmCham CSR Awards, Green Book Prize by Binh Duong province, etc.
For more information about P&G and its brands, please visit the website www.vn.pg.com.
At Brandidas Squad, we specialize in Corporate Integrated Communications (CIC) — delivering one unified story across all touchpoints. Our services span Corporate PR, Sustainability & CSR programs, Executive event management, Corporate video production, Internal branding & engagement, and Brand experience marketing. Acting as an extension of our clients’ teams, we design and deliver strategies that strengthen reputation, amplify visibility, engage audiences, and optimize business results.
As Mondelez Kinh Do celebrates its 10th anniversary in Vietnam, the company marks a decade of strong business growth and reaffirms its long-term commitment to people development. On this milestone, Ms. Trần Ngọc Liên, Country People Lead, reflects on the journey of shaping a future-ready, people-centric organization.
Ms. Tran Ngoc Lien, Country People Lead, Mondelez Kinh Do
Over the past decade, Mondelez Kinh Do has continuously grown from strength to strength. What are you most proud of in this journey?
What I’m most proud of is the people-centric culture we’ve built, where every individual is valued, empowered, and encouraged to maximize their potential. We shifted from transactional HR to people strategy that emphasizes employee experience, learning opportunities. We also embraced a growth mindset encouraging people to “test and learn” and adapt to the fast-changing business environment (VUCA). Guided by our values of “Grow Every Day” and “Do What’s Right”, we’ve consistently invested in developing a diverse, capable, and future-ready workforce.
After 10 years, Mondelez Kinh Do has become one of the best workplaces in Vietnam, not only attracting but also retaining top talent. These efforts have been recognized through multiple accolades, such as “Top 100 Best Places to Work in Vietnam” by Anphabe for consecutive years, “Best Companies to Work for in Asia” from HR Asia, and “Top Employer” certification by the Top Employers Institute. Beyond the awards, my greatest pride lies in our connected, diverse, and growth-driven team – the real engine behind our continued success.
Looking back at your leadership development efforts, what has been the key to strengthening your leadership pipeline and preparing future leaders?
The cornerstone of our success has been a long-term leadership development strategy focused on internal succession. We identify leadership potential early and accelerate growth through signature programs like “Inspire”, “Spark”, “Elevate” and more, designed to build leadership mindset and capabilities at senior levels.
Our coaching and mentoring culture, driven by senior leaders, also plays a crucial role in transferring knowledge and nurturing future leaders. Today, over 50% of our management roles are filled through internal promotions. It is a powerful reflection of our belief in growing talent from within.
How does Mondelez Kinh Do identify and develop high-potential talent while equipping the broader workforce?
We take a holistic approach to talent development, from performance evaluations, 360° feedback, and leadership competency assessments to tailored individual development plans.
We collaborate closely with top universities through workshops, plant tours, and experiential learning. Flagship programs like Management Trainee and Sales Trainee play an important role in nurturing young, high-potential talent.
Many of our homegrown talents have expanded into regional roles across Southeast Asia and even Asia, Middle East, and Africa (AMEA). This success stems from our continuous learning culture and emphasis on agility and global thinking.
We’ve made significant investments in digital fluency and learning agility, offering access to thousands of courses via online platforms and upskilling our people for a digital future. We are also actively driving digital transformation, developing tools and processes that leverage technology and digitalization. Training programs are in place to ensure employees are proficient in using these digital tools, fostering a culture of continuous learning and adaptation the future of digitalization.
As the company continues to champion an inclusive, empowering workplace culture, how has Mondelez Kinh Do transformed Diversity, Equity & Inclusion (DEI) from a corporate value into a true business advantage?
At Mondelez Kinh Do, DEI is embedded in our talent strategy. We’re committed to creating a fair, inclusive environment where people from all backgrounds have equal opportunities to grow.
Through targeted training and transparent development pathways, we attract and develop diverse talent, which in turn drives creativity, better problem solving, and sharper decision-making, all of which are powerful competitive advantages in today’s market.
With flexible and hybrid work models gaining traction, how does Mondelez Kinh Do maintain a caring, safe, and engaging culture?
We are deeply committed to employee wellbeing, both physical and mental. From regular safety trainings and annual health check-ups to post-checkup consultations, we ensure our people are fully supported.
We also conduct annual Employee Engagement surveys to actively listen and respond to employee needs. Wellness programs such as running clubs, football teams, mental health talks, and soft-skills workshops, foster a cohesive and thriving work environment.
If you could summarize the next chapter of Mondelez Kinh Do’s people strategy in one sentence, what would it be?And what personal legacy do you hope to leave as a people leader?
Our next chapter is about empowering our people to become the future-ready leaders who drive sustainable growth through innovation and commitment to our values.
My personal legacy would be to have helped build a bold culture where every employee feels valued, empowered and inspired to reach their full potential, contributing to a thriving and purpose-driven organization.
At Brandidas Squad, we specialize in Corporate Integrated Communications (CIC) — delivering one unified story across all touchpoints. Our services span Corporate PR, Sustainability & CSR programs, Executive event management, Corporate video production, Internal branding & engagement, and Brand experience marketing. Acting as an extension of our clients’ teams, we design and deliver strategies that strengthen reputation, amplify visibility, engage audiences, and optimize business results.
In today’s fast-changing business environment, corporate communication goes far beyond press releases or isolated campaigns. It is about shaping consistent stories that strengthen reputation, engage stakeholders, and drive long-term growth.
At Brandidas Squad, we use our Corporate Integrated Communications (CIC) framework to serve as an extended arm of our clients—supporting them in reaching their branding goals through trust, professionalism, and lasting impact.
Who We Are
Brandidas Squad is a boutique communications agency, established in 2011, with a passion and commitment for unwavering professional and innovative communication services.
Founded by Cathy Pham and Vincent Ngo, together with +20 professionals with years of experience in marketing and communication, our team brings together strategic thinking, creativity, and high-quality execution to act as an extension of our clients’ comms teams. With offices in Ho Chi Minh City, Hanoi, Da Nang, and a regional office in Singapore, we serve both multinational and local brands across diverse industries with a strong focus on FMCG, retail, lifestyle, pharmaceuticals, banking, technology and B2B.
Our CIC Framework
To fulfill this mission, we use our Corporate Integrated Communications (CIC) framework.
CIC is not a complicated model, but a strategic way of delivering one unified corporate story across all stakeholders – employees, customers, partners, government, media, investors, and communities, through tailor-made storytelling approaches. Instead of fragmented messages, we align every touchpoint under one strategy, ensuring clarity, coherence, and long-term impact.
For our clients, this framework ensures their voice is not just heard, but truly understood, delivering greater trust, stronger engagement, and sustainable business growth.
Our Core Services in Corporate Communication
We provide a mission-based, integrated service portfolio that ensures every touchpoint of your brand communicates the same powerful story:
Corporate PR Retainer – Strategic year-round support in media relations, executive profiling, corporate reputation management, and CSR storytelling.
Sustainability & CSR Programs – Designing and executing impactful initiatives that showcase corporate responsibility, strengthen community ties, and enhance brand trust.
Executive Event Management– From leadership summits to corporate celebrations, we deliver events that inspire, connect, and achieve business goals.
Corporate Video Production – Creating impactful corporate videos, from milestone highlights to branded content that inspire audience and engage stakeholders.
Internal Branding & Engagement – Crafting Internal Campaigns, Engagement events, and innovative storytelling that strengthen culture, pride, and brand values among employees.
Brand Experience Marketing– Turning product and corporate stories into experiential campaigns that engage consumers, amplify reach and deliver business results.
Why Choose Brandidas Squad?
Reputable Proficiency: Our communication expertise spans across industries with proven results.
Extensive Reach: We’re capable of delivering nationwide projects at large-scale.
Unwavering Dedication: We’re committed to project success by ensuring rigorous quality control and Executive hands-on.
Efficient Financial Planning: We plan and manage projects at optimized budget for maximum value.
In addition to delivering clear and consistent communication, we believe that effective corporate storytelling must evolve with the needs of today’s audiences. Companies are expected not only to share their successes but also to demonstrate responsibility, innovation, and transparency.
By combining strategic insights with creative execution, Brandidas Squad helps organizations build credibility and long-term trust while staying agile in an ever-changing media landscape.
Building Trust Through Corporate Communication
At Brandidas Squad, our philosophy is simple: “We’re brand fighters on your side.” With trust, professionalism, and integrity as our foundation, we’re proud to contribute to organizations’ growth by transforming their corporate stories into meaningful, lasting experiences.
Whether you need ongoing PR support, impactful corporate events, professional video production service or inspiring internal branding programs, we deliver solutions that not only build visibility but also foster engagement and loyalty among stakeholders.
Get in Touch
Head Office: 10.01 Golden King Building, 15 Nguyen Luong Bang St., HCMC, Vietnam
Each Mid-Autumn Festival marks a new chapter where the memories of reunion are kept and passed down through generations. For Mondelez Kinh Do, it represents a journey of “preserving traditional values while keeping the stories alive” through continuous innovations.
This year, the Kinh Do Mooncake Collection features over 70 product varieties, delivering a harmonious blend of breakthrough flavors, creative designs, along with exclusive limited and personalized editions that meet new consumer trends.
Leading trends,engingyoung generations through the new product lines
Kinh Do understands that for today’s Vietnamese consumers, mooncakes are not just about delicious flavors, but also bringing surprises, inspiration, and creating memorable experiences. The 2025 Mooncake Collection featuring products specially designed for young generations who are always eager to explore new things while still preserving and cherishing traditional values.
Standing out in the modern mooncake collection is the Tuyet mooncake with “hot trend” flavors from international cuisine, such as Japanese matcha, yuzu citrus, black sesame, and red bean. Alongside this, the Lava mooncake combines a golden baked skin with a smooth, runny egg yolk filling, offering a fresh gifting choice. All products are designed with vibrant colors and eye-catching designs, ready to become popular “check-in” gifts on social media.
The Tuyet mooncake collection
The new Lan Vang mooncake product is exclusively designed for kids, opening up a world of bright colors, featuring playful shapes and accessories that can be assembled into a toy drum. More than just a mooncake, the product becomes part of childhood play, bringing the joy of discovery and sweet childhood memories to children during the full moon night.
The Lan Vang mooncake for kids
Meeting online shopping trends, Kinh Do introduces exclusive online limited editions, creative products available only on platforms like Shopee, Lazada, and TikTok Shop. These include standout designs such as the Chuyen Tau Anh Trang gift box that takes consumers on a journey through moon season memories, evoking the flavors and emotions of past Mid-Autumn Festivals, or the crossbody bag version mooncake box inspired by “haute couture”, with refined, elegant lines that serves both as a mooncake box and can transform into a stylish fashion accessory.
Kinh Do also continues to preserve familiar traditional flavors while improving formulas, textures, and packaging designs for its traditional mooncake product line to align with modern consumption trends, delivering experiences that are both familiar and refreshing for consumers.
The 2025 Kinh Do Mooncake Collection
Gifting reimagined: Honoring heritage with a modern touch
For Vietnamese people, giving mooncakes is not simply about offering a gift, but about conveying affection, appreciation, and wishes for reunion. The State of Snacking Vietnam 2024 report shows that 92% believe snacking brings joy and connection, while 81% agree “sharing snacks with others is my love language”. Therefore, Kinh Do not only innovates products but also elevates the art of gifting, transforming each present into a bridge connecting hearts.
The Trang Vang line is crafted from premium materials, with designs inspired by traditional Vietnamese cultural elements that feature exquisite, embossed details, delivering an elegant and sophisticated appearance. It can serve as an ideal choice for appreciation gifts or expressing sentiments. The collection also offers diverse styles, catering to various audiences and gifting needs: from warm reunion gift boxes for families, youthful designs for young people who love novelty, to traditional versions rich in national character.
The Trang Vang Nguyet Anh Collection
The Mid-Autumn Festival is not only a time for family reunions but also an opportunity for businesses to connect with customers and partners in a subtle and meaningful way. With personalized corporate gifting solutions (B2B) that customize packaging, logos, and messages, Kinh Do transforms each mooncake box into a distinctive brand signature. Every detail, from materials and colors to design structure, is carefully crafted not only to preserve the complete flavor of the moon season, but also to create warm connection moments, from the opening of the box to sharing.
Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam, shared: “For Kinh Do, Mid-Autumn is more than a festive season, it is a journey to preserve and keep alive the cherished stories passed down through generations. We place consumers at the heart of everything we do, listening closely, understanding deeply, and transforming their expectations into breakthrough innovations. This year’s Mid-Autumn Collection is a harmonious blend of timeless traditional tastes with modern culinary trends, enhanced by sophisticated packaging and an elevated gifting experience. Our mission is to continue creating moments of genuine connection, ensuring Mid-Autumn remains a treasured memory for generations to come.”
Beyond creativity, quality remains the foundation. All Kinh Do mooncakes are produced under Mondelez International’s global standards, with strict quality control processes for ingredients and food safety, providing peace of mind for consumers.
This year, Mondelez Kinh Do has also significantly expanded its distribution network, bringing the 2025 Mooncake Collection closer to Vietnamese families nationwide. Products are available across all traditional and modern sales channels, from supermarkets and convenience stores to e-commerce platforms like Shopee, Lazada, TikTok Shop, and supermarkets’ online channels. Accompanying this approach are promotional activities, eye-catching displays, livestreams, and attractive offers, offering consumers easy choices and a joyful Mid-Autumn Festival season.
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About Mondelēz International
Mondelēz International (NASDAQ: MDLZ) is a leading global snacking company operating in more than 150 countries. With net revenues of approximately $36.4 billion USD in 2024, MDLZ is leading the future of snacking with beloved local and global brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop cookies, along with Cadbury Dairy Milk, Milka and Toblerone chocolates. Mondelēz International is proud to be a member of the Standard & Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Indices. For more information, please visit www.mondelezinternational.com or follow us on X: www.x.com/MDLZ.
About Mondelez Kinh Do Vietnam
Mondelez Kinh Do Vietnam is a member of Mondelēz International. We are a global confectionery corporation with a strategy to lead the future of snacking through local and global brands such as Cosy cookies, Kinh Do mooncakes and fresh cakes, Solite cakes, Slide potato chips, AFC crackers, OREO cookies, RITZ crackers, LU cookies, Toblerone chocolate, Cadbury milk chocolate, and many others. With delicious and nutritious products, consumers can enjoy the right snack, at the right moment, with high quality.
In Vietnam, we currently operate in three locations: headquarters in Ho Chi Minh City, two factories in Ho Chi Minh City and Hung Yen, Vietnam, with a total of more than 3,000 employees nationwide.
Mondelez Kinh Do continues to be honored with the title “Top 100 Best Places to Work in Vietnam” by Anphabe for many consecutive years, the “Best Companies to Work for in Asia” award voted by HR Asia, and “Top Employer” global certification awarded by Top Employers Institute. Mondelez Kinh Do has consistently appeared in the Top 50 Vietnam Sustainable Development Enterprises (CSA) for 2 consecutive years, Top 30 Outstanding FDI Enterprises at the Golden Dragon Awards for 3 years, appeared in the Top 100 Vietnam Sustainable Development Enterprises (CSI) for 3 years, along with multiple recognitions at AmCham CSR Awards and ESG Impact Showcase, and inclusion in the Green Book…
These awards are a testament to continuous efforts in implementing breakthrough product innovations, building a great workplace for employees, and creating positive impacts on the environment and society.
