Ho Chi Minh City, March 2026 – As many communities continue to face challenges in accessing clean water due to natural disasters and climate change, Procter & Gamble (P&G) Vietnam is scaling sustainable solutions through its Children’s Safe Drinking Water (CSDW) Program nationwide. Marking the World Water Day 2026, the company partnered with the Vietnam Red Cross to launch a celebration program in Bich Hao Commune, Nghe An Province, reaffirming P&G Vietnam’s long-term commitment to expanding access to safe drinking water for vulnerable and high-risk areas.
The event took place at Thanh Tung Secondary School in Bich Hao Commune, welcoming 260 participants, including representatives from the Vietnam Red Cross, Nghe An provincial authorities, local leaders, P&G Vietnam, together with teachers, students, volunteers, and media representatives
Aligned with the theme “Water and Gender,” the program aimed to elevate awareness of water’s critical role, promote responsible and sustainable usage, and drive collective action to protect water resources. At the event, with the support from hand soap brand Safeguard, students received practical guidance on safe water practices and proper hand hygiene.
Key highlight of the event was a hands-on demonstration of the P&G Purifier of Water packets, which can turn contaminated water into clean drinking water within 30 minutes. Recognized by the World Health Organization (WHO), the technology can remove up to 99.99% of common bacteria and viruses that cause waterborne diseases, significantly reducing health risks associated with unsafe water. The product is licensed for distribution in Vietnam by the Ministry of Health.
Speaking at the event, Mr. Nguyen Le Bac, Sales Director of P&G Vietnam, shared: “The Children’s Safe Drinking Water Program is one of P&G’s flagship global community initiatives and has been implemented consistently in Vietnam for over a decade. We sincerely thank the Vietnam Red Cross, local authorities, and consumers for their continued partnership and support. This collective effort is a powerful motivation for us to further expand practical and impactful solutions that improve quality of life for the communities we serve, as well as for people across Vietnam.”
About Procter & Gamble (P&G) Vietnam
P&G has been present in Vietnam since 1995 and has since grown significantly with a portfolio of globally trusted brands, such as Ariel, Tide, and Downy laundry detergent; Safeguard soap; Pantene, Head & Shoulders, and Rejoice shampoos; Gillette razors; OLAY skincare; Oral-B electric toothbrush; Ambi Pur home fragrance products, etc.
P&G Vietnam has been honored with numerous prestigious awards for its strong commitment to sustainability and social responsibilities, including the Second-Class Labor Order, Certificates of Merit from the Prime Minister, recognition from the State President, awards from the Vietnam Women’s Union and the Vietnam Red Cross, UN Women awards, the Green Book Award, and nine consecutive AmCham CSR Awards (2017–2025), etc. For more information about P&G and its brands, please visit the website vn.pg.com.
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Pantene, a proud brand of Procter & Gamble Vietnam, officially unveils its breakthrough haircare duo, Pantene Miracles Daily Serum Treatment and Intensive Treatment Mask, offering a solution that repairs three years of hair damage. Launching at Thiso Mall Sala from October 17– 19, 2025, the event “The Miracle Of Melting” welcomes renowned singers Anh Tu (Atus) and Orange, together with over 25 KOLs and a leading beauty expert, marking a new milestone in Pantene’s journey to redefine haircare.
Melting Pro-V Pearls and Bond Repair at the Molecular Level – A remarkable leap in hair damage repair!
After seven years of research and eight authorized patents, Pantene proudly presents the Pantene Miracles duo, offering the intensive haircare innovation designed to melt away 3 years of accumulated damage caused by daily brushing, thermal styling, and chemical dyeing.
At the heart of the formula are visible Melting Pro-V Pearls, encapsulating millions of Pro-Vitamins B5 molecules and 5X lipids that preserve essential nutrients until use. These small pearls will break and release nutrients, then instantly dissolve on hair, bonding and repairing from within for stronger, smoother strands.
Beyond its fast-acting repair performance, Pantene Miracles duo also delights the senses with a luxurious three-layered fragrance, delivering salon-grade care. Opening with the fresh notes of pear and strawberries, blending into sweet peony, and finishing with vanilla and warm cedarwood, it leaves an elegant and unforgettable scent after every use.
👉Pantene Miracles Intensive Treatment Mask: contains 10,000 Melting Pro-V pearls, recommended for use once to twice a week for ultimate care.
Ms. Luong Thi Minh Hieu, Senior Brand Manager of Pantene Vietnam, shared: “With over 80 years of intensive research in the haircare industry, Pantene continuously innovates to serve our customers with the best possible products, reaching the highest bar for efficacy, safety, and at reasonable prices. The Pantene Miracles Daily Serum Treatment & Intensive Treatment Mask embody our mission of powerful “Bond Repair” formulas, paired with a premium experience featuring nutrient-rich pearls and an elegant fragrance. This marks a remarkable milestone in our journey of creating more great hair days for every woman, particularly for Vietnamese women. Because Pantene believes great hair can kickstart a great day.”
Immersive ” The Miracle of Melting” experience at Thiso Mall
To mark the launch, Pantene presents an immersive three-day experience of “The Miracle Of Melting” at Thiso Mall (Thu Duc City) from October 17–19, 2025.
Visitors can explore artistic, multi-sensory spaces inspired by Pantene’s “miracle melting” Pro-V Pearls, featuring these engaging zones:
-Discover the new products, exclusive ingredients, and “Bond Repair” technology through interactive games. -Scan your hair and scalp for personalized haircare consultations. -Enjoy braiding and styling sessions. -Shop with exclusive gifts.
Adding excitement to the event, Pantene hosts exclusive fan interactions with: Orange: Meet & Greet on October 18, 2025. Anh Tu (Atus): Meet & Greet on October 19, 2025.
The new Pantene Miracles Daily Serum Treatment and Intensive Treatment Mask are now available in retail stores and on e-commerce platforms nationwide.
About Procter & Gamble (P&G) Vietnam
P&G has been present in Vietnam since 1995 with the commitment to “Being a Force for Growth and a Force for Good”. The company so far has grown significantly with its iconic and trusted brands such as Ariel, Tide, and Downy laundry detergent; Safeguard soap; Pantene, Head&Shoulders, and Rejoice shampoos; Gillette razors; and women’s care products Whisper. Environmental sustainability is embedded in how we do business. We create value by making sustainability an important consideration of how we design superior products and services. Climate, Waste, Water, and Nature are where we can have the greatest impact. P&G Vietnam has been honored with numerous prestigious awards for its social responsibilities, including Saigon Times CSR, AmCham CSR Awards, Green Book Prize by Binh Duong province, etc. For more information about P&G and its brands, please visit the website www.vn.pg.com.
At Brandidas Squad, we specialize in Corporate Integrated Communications (CIC) — delivering one unified story across all touchpoints. Our services span Corporate PR, Sustainability & CSR programs, Executive event management, Corporate video production, Internal branding & engagement, and Brand experience marketing. Acting as an extension of our clients’ teams, we design and deliver strategies that strengthen reputation, amplify visibility, engage audiences, and optimize business results.
