Each Mid-Autumn Festival marks a new chapter where the memories of reunion are kept and passed down through generations. For Mondelez Kinh Do, it represents a journey of “preserving traditional values while keeping the stories alive” through continuous innovations.
This year, the Kinh Do Mooncake Collection features over 70 product varieties, delivering a harmonious blend of breakthrough flavors, creative designs, along with exclusive limited and personalized editions that meet new consumer trends.
Leading trends,engingyoung generations through the new product lines
Kinh Do understands that for today’s Vietnamese consumers, mooncakes are not just about delicious flavors, but also bringing surprises, inspiration, and creating memorable experiences. The 2025 Mooncake Collection featuring products specially designed for young generations who are always eager to explore new things while still preserving and cherishing traditional values.
Standing out in the modern mooncake collection is the Tuyet mooncake with “hot trend” flavors from international cuisine, such as Japanese matcha, yuzu citrus, black sesame, and red bean. Alongside this, the Lava mooncake combines a golden baked skin with a smooth, runny egg yolk filling, offering a fresh gifting choice. All products are designed with vibrant colors and eye-catching designs, ready to become popular “check-in” gifts on social media.
The Tuyet mooncake collection
The new Lan Vang mooncake product is exclusively designed for kids, opening up a world of bright colors, featuring playful shapes and accessories that can be assembled into a toy drum. More than just a mooncake, the product becomes part of childhood play, bringing the joy of discovery and sweet childhood memories to children during the full moon night.
The Lan Vang mooncake for kids
Meeting online shopping trends, Kinh Do introduces exclusive online limited editions, creative products available only on platforms like Shopee, Lazada, and TikTok Shop. These include standout designs such as the Chuyen Tau Anh Trang gift box that takes consumers on a journey through moon season memories, evoking the flavors and emotions of past Mid-Autumn Festivals, or the crossbody bag version mooncake box inspired by “haute couture”, with refined, elegant lines that serves both as a mooncake box and can transform into a stylish fashion accessory.
Kinh Do also continues to preserve familiar traditional flavors while improving formulas, textures, and packaging designs for its traditional mooncake product line to align with modern consumption trends, delivering experiences that are both familiar and refreshing for consumers.
The 2025 Kinh Do Mooncake Collection
Gifting reimagined: Honoring heritage with a modern touch
For Vietnamese people, giving mooncakes is not simply about offering a gift, but about conveying affection, appreciation, and wishes for reunion. The State of Snacking Vietnam 2024 report shows that 92% believe snacking brings joy and connection, while 81% agree “sharing snacks with others is my love language”. Therefore, Kinh Do not only innovates products but also elevates the art of gifting, transforming each present into a bridge connecting hearts.
The Trang Vang line is crafted from premium materials, with designs inspired by traditional Vietnamese cultural elements that feature exquisite, embossed details, delivering an elegant and sophisticated appearance. It can serve as an ideal choice for appreciation gifts or expressing sentiments. The collection also offers diverse styles, catering to various audiences and gifting needs: from warm reunion gift boxes for families, youthful designs for young people who love novelty, to traditional versions rich in national character.
The Trang Vang Nguyet Anh Collection
The Mid-Autumn Festival is not only a time for family reunions but also an opportunity for businesses to connect with customers and partners in a subtle and meaningful way. With personalized corporate gifting solutions (B2B) that customize packaging, logos, and messages, Kinh Do transforms each mooncake box into a distinctive brand signature. Every detail, from materials and colors to design structure, is carefully crafted not only to preserve the complete flavor of the moon season, but also to create warm connection moments, from the opening of the box to sharing.
Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam, shared: “For Kinh Do, Mid-Autumn is more than a festive season, it is a journey to preserve and keep alive the cherished stories passed down through generations. We place consumers at the heart of everything we do, listening closely, understanding deeply, and transforming their expectations into breakthrough innovations. This year’s Mid-Autumn Collection is a harmonious blend of timeless traditional tastes with modern culinary trends, enhanced by sophisticated packaging and an elevated gifting experience. Our mission is to continue creating moments of genuine connection, ensuring Mid-Autumn remains a treasured memory for generations to come.”
Beyond creativity, quality remains the foundation. All Kinh Do mooncakes are produced under Mondelez International’s global standards, with strict quality control processes for ingredients and food safety, providing peace of mind for consumers.
This year, Mondelez Kinh Do has also significantly expanded its distribution network, bringing the 2025 Mooncake Collection closer to Vietnamese families nationwide. Products are available across all traditional and modern sales channels, from supermarkets and convenience stores to e-commerce platforms like Shopee, Lazada, TikTok Shop, and supermarkets’ online channels. Accompanying this approach are promotional activities, eye-catching displays, livestreams, and attractive offers, offering consumers easy choices and a joyful Mid-Autumn Festival season.
————————————
About Mondelēz International
Mondelēz International (NASDAQ: MDLZ) is a leading global snacking company operating in more than 150 countries. With net revenues of approximately $36.4 billion USD in 2024, MDLZ is leading the future of snacking with beloved local and global brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop cookies, along with Cadbury Dairy Milk, Milka and Toblerone chocolates. Mondelēz International is proud to be a member of the Standard & Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Indices. For more information, please visit www.mondelezinternational.com or follow us on X: www.x.com/MDLZ.
About Mondelez Kinh Do Vietnam
Mondelez Kinh Do Vietnam is a member of Mondelēz International. We are a global confectionery corporation with a strategy to lead the future of snacking through local and global brands such as Cosy cookies, Kinh Do mooncakes and fresh cakes, Solite cakes, Slide potato chips, AFC crackers, OREO cookies, RITZ crackers, LU cookies, Toblerone chocolate, Cadbury milk chocolate, and many others. With delicious and nutritious products, consumers can enjoy the right snack, at the right moment, with high quality.
In Vietnam, we currently operate in three locations: headquarters in Ho Chi Minh City, two factories in Ho Chi Minh City and Hung Yen, Vietnam, with a total of more than 3,000 employees nationwide.
Mondelez Kinh Do continues to be honored with the title “Top 100 Best Places to Work in Vietnam” by Anphabe for many consecutive years, the “Best Companies to Work for in Asia” award voted by HR Asia, and “Top Employer” global certification awarded by Top Employers Institute. Mondelez Kinh Do has consistently appeared in the Top 50 Vietnam Sustainable Development Enterprises (CSA) for 2 consecutive years, Top 30 Outstanding FDI Enterprises at the Golden Dragon Awards for 3 years, appeared in the Top 100 Vietnam Sustainable Development Enterprises (CSI) for 3 years, along with multiple recognitions at AmCham CSR Awards and ESG Impact Showcase, and inclusion in the Green Book…
These awards are a testament to continuous efforts in implementing breakthrough product innovations, building a great workplace for employees, and creating positive impacts on the environment and society.
For Pham Thi Uyen Chau (Cathy Pham), Managing Director of Brandidas Squad Vietnam, branding is not just about campaigns or visuals-it is about trust and integrity. Over the past decade, she has positioned her agency as the “right hand” of clients, walking alongside them in the journey of building resilient, authentic brands.
Speaking with Doanh Nghiệp Việt Nam, she reflects on her journey, her philosophy of “living and working with integrity,” and how her team navigated the Covid-19 crisis without losing its people or its principles.
The Foundation of Integrity
Born into a family of teachers in central Vietnam, Cathy learned discipline and ethics early. “My parents were strict about how we thought and behaved. They taught us to live with dignity and finish what we started,” she recalls.
That sense of responsibility carried through her early career. Starting work in her third year of university, she credits mentors for shaping her professional outlook: “They showed me what it meant to work with professionalism, empathy, and fairness—even to a young graduate like me.”
When she founded Brandidas in 2011, this ethos became her compass. “My guiding principle for every decision—business or personal—has been to live and work with integrity.”
Pham Thi Uyen Chau (Cathy Pham), Managing Director of Brandidas Vietnam
Building a Culture of Trust
Brandidas operates in the fast-moving world of communications, where deadlines are short, expectations are high, and mistakes are visible. Yet for Cathy, two values override all others: Trust and Integrity.
“In my team, no one—myself included—is allowed to make promises we can’t keep. If we’re not certain, we’d rather walk away from a contract than risk breaking trust,” she says.
That culture has resonated with her team. She describes the joy of seeing employees celebrate a client’s simple “thank you,” and their determination to fix even the smallest complaint. “That’s when I know integrity has truly taken root here.”
The Brandidas team in a YEP event
Fighting for the Brand
The agency’s slogan, “Brand fighters on your side,” reflects this philosophy. “We don’t see a boundary between agency and client,” Cathy explains. “We position ourselves as part of their team, facing challenges together. By putting ourselves in the client’s shoes, we can better protect their interests and avoid negative surprises.”
This mindset, she adds, is often what wins over clients. “Most don’t decide based on price or presentations alone—they decide when they feel trust.”
A Lesson from Failure
Cathy recalls one defining moment years ago: a three-day corporate event where the opening night fell short due to miscommunication. “The client didn’t say much, but their sighs and disappointed look cut deep. It shook the team.”
Instead of dwelling on the setback, she pushed her staff to regroup and refocus for the following days. “We stayed up all night preparing. The next day everything ran flawlessly, and by the final evening, something extraordinary happened.”
Instead of the usual thanks reserved for the client’s internal organizers, the MC called Cathy and her team on stage to receive flowers and applause from 200 guests. “It was a moment I’ll never forget. If we had let emotions take over, that recognition would never have happened.”
Brandidas team in a brand communication event
Weathering the Covid-19 Storm
The pandemic hit the events and communications sector hard, with clients canceling projects overnight. Many agencies resorted to layoffs, but Cathy chose a different path.
“I decided to preserve our team. We negotiated with suppliers to cut costs, trimmed non-essential expenses, and shifted to online services,” she says. “It wasn’t the year we had hoped for, but we survived with minimal losses—and most importantly, without losing people.”
This resilience positioned the company to rebound quickly as the market recovered.
Cathy and Brandidas team in a special brand event
Advice for the Next Generation
Asked what she would say to young people entering the industry, Cathy is direct: “Whatever field you’re in, work with integrity. Knowledge and skills are critical, but attitude comes first. Skills can be taught—character cannot.”
She also cautions aspiring entrepreneurs that expertise alone is not enough. “Running a company requires financial management, strategy, and leadership. Passion and technical skills will take you far in your career, but sustaining a business takes much more.”
Brandidas itself has long embraced giving back. Over the past decade, the agency has supported social programs and charities, and in 2021 launched a CSR initiative to help students pursue careers in communications.
The Takeaway
Over years, Brandidas remains guided by the same values it was founded on. For Cathy Pham, trust and integrity are not just ideals—they are the foundation of enduring partnerships and lasting brands.
“As long as we live and work with integrity,” she says, “success will follow.”
Corporate films are often overlooked in favor of product videos or TVCs when allocating marketing budgets. This common misconception stems from the belief that corporate films merely serve as introductions to a company and lack the direct impact on sales and product awareness that other video formats provide. In this article, we will address some long-held myths surrounding corporate films and shed light on why it’s time to re-evaluate their importance:
MYTH 1: CORPORATE FILMS ARE SOLELY FOR THE “ABOUT US” PAGE:
Corporate films are incredibly versatile and can serve many purposes beyond being confined to the “About Us” page.
General Company Introduction: Corporate films can effectively introduce your company to potential customers, investors, and partners. They can showcase your mission, vision, core values, and critical products or services in a compelling and memorable manner.
Industry Thought Leadership: Featuring a message from your CEO or top executives can position your company as an industry thought leader. These videos can share insights, trends, and the company’s perspective on important industry topics, building credibility and trust.
Talent Development/Recruitment Attraction: Corporate films can be instrumental in attracting top talent to your organization. Highlighting your company’s workplace culture, career growth opportunities, and employee testimonials can make you more appealing to potential hires.
Corporate Anniversary Highlights: Celebrating milestones is essential for building a sense of pride and community within yourorganization. Corporate films can document and commemorate important anniversaries, showcasing the journey and achievements.
Emotional Videos: Videos such as “Thank You,” “Farewell,” or “Community Impact Programs” can connect with your audience on a deeper emotional level. They can convey gratitude, empathy, and the company’s commitment to positively impacting the community
In essence, corporate films have the power to convey a wide range of messages and emotions, making them a versatile tool for brand building, engagement, and storytelling. It’s time to recognize their potential to leave a lasting impression on your audience and enhance your corporate identity.
MYTH 2: CORPORATE FILMS DON’T DRIVE DIRECT BUSINESS RESULTS
Contrary to this belief, corporate films can indeed have a significant impact on your business.
Employee Pride and Engagement: Corporate films that celebrate company achievements, showcase the workplace culture and highlight employees’ contributions can boost morale and pride among your staff. Engaged and motivated employees tend to be more productive and committed, directly impacting your business’s bottom line.
Stakeholder Engagement: Engaging stakeholders, including investors, partners, and customers, is crucial for business growth. Corporate films can provide a compelling platform to communicate your company’s values, goals, and achievements, fostering stronger connections and trust with these key stakeholders
Product and Service Promotion: While corporate films may not directly promote specific products or services, they play a vital role in shaping the overall perception of your brand. A positive corporate image can indirectly contribute to your product and service launch’s success, as consumers are more likely to trust and engage with companies they view favorably.
Corporate Reputation and Market Value: A solid corporate reputation is a valuable asset in today’s competitive business landscape. Corporate films are instrumental in shaping and reinforcing this reputation. When your company enjoys a positive image, it can command higher market value and attract more growth opportunities.
Consumer Trust and Loyalty: Consumers are more likely to support brands they trust. Corporate films that tell a compelling story, showcase your company’s values and highlight its positive impact on the community can build trust and foster loyalty among your customer base, directly influencing their purchasing decisions
In essence, corporate films contribute to the intangible assets of your business, such as brand reputation and employee engagement, which in turn can have a tangible impact on your bottom line. They are a powerful tool for enhancing your company’s standing in the market and driving direct business results, making them a valuable investment in your marketing strategy
MYTH 3: CORPORATE FILMS LACK CREATIVITY AND ENGAGEMENT
Another common misconception is that corporate films are dry and lack the creativity and engagement in other video formats. This couldn’t be further from the truth. Today’s technology and creative communication tools make corporate videos rich in content and captivating in various forms. In today’s dynamic landscape, corporate films can be developed in a multitude of engaging ways:
Mini-Docuseries: Corporate storytelling can take the form of mini-docuseries, offering a deeper dive into various aspects of your company. This format allows you to explore your company’s history, culture, projects, and achievements with a narrative that unfolds over several episodes, keeping viewers engaged and eager for more.
Interactive Videos: Incorporating interactive elements into corporate videos allows viewers to engage with the content actively. Interactive videos can include clickable links, quizzes, surveys, and decision points, providing a personalized and immersive experience.
Animation and Infographics: Utilizing animation and infographics can make complex information more digestible and visually appealing. These elements can simplify explanations of processes, data, and statistics, making them engaging and easy to understand.
Virtual Reality (VR) and Augmented Reality (AR): For a truly immersive experience, consider incorporating VR and AR technologies into your corporate videos. These technologies can transport viewers to virtual worlds, allowing them to explore products, services, and environments firsthand.
User-Generated Content: Encourage employees, customers, and partners to contribute content to your corporate videos. This adds authenticity and fosters a sense of community and engagement around your brand.
Storytelling and Emotion: Engaging corporate videos often tap into storytelling and emotion. Share compelling narratives, showcase real employee experiences, or highlight your company’s positive impact on individuals or communities to connect with your audience personally.
In today’s digital era, corporate videos have evolved into powerful storytelling tools that captivate and engage audiences innovatively. They are no longer restricted to conventional formats, allowing for boundless creativity and imagination in conveying your company’s message and values.
MYTH 4: CORPORATE FILMS ARE COSTLY
For businesses operating with tight budget constraints for corporate communication, the prospect of creating a corporate movie can be a source of concern. However, it’s important to dispel the notion that corporate films must be expensive. In reality, numerous strategies exist to develop high-quality corporate videos without breaking the bank
At Brandidas, we’ve cultivated a dedicated B-studio team led by local Vietnamese talent. This team specializes in crafting complete corporate films that seamlessly blend captivating concepts with budget-friendly production strategies. Our approach prioritizes cost-consciousness while upholding the highest standards of quality.
If you’re intrigued by the idea of creating a cost-effective corporate movie that aligns with your specific goals and financial constraints, we invite you to contact us. We’re here to explore how we can balance affordability and excellence to bring your vision to life.
Contact us today to embark on your journey toward an impactful corporate movie that won’t strain your resources.
TP.HCM, tháng 08/2021 – Chuẩn bị bước vào năm học mới 2021 – 2022 với nhiều khó khăn thách thức, Công ty P&G Việt Nam cùng Liên đoàn Lao động tỉnh Bình Dương tiếp tục triển khai chương trình trao học bổng “Chắp cánh ước mơ” lần thứ 25 cho các em học sinh có hoàn cảnh khó khăn đạt thành tích cao trong học tập trên địa bàn tỉnh Bình Dương.
Năm nay, do điều kiện khách quan của dịch bệnh, các phần học bổng của chương trình được chia thành nhiều đợt trao về các địa bàn.
Chương trình năm nay đặc biệt ý nghĩa, đánh dấu hành trình hợp tác kéo dài 25 năm liên tiếp giữa Công ty P&G Việt Nam và Liên đoàn Lao động tỉnh Bình Dương. Tính đến nay, thông qua chương trình, công ty P&G đã trao tặng gần 2.700 suất học bổng và gần 35.000 quyển tập với tổng số tiền hơn 2 tỷ đồng được trao gửi, nâng bước các em đến trường.
Ông Sai Ramana Ponugoti – Tổng Giám đốc công ty P&G Việt Nam chia sẻ: “Chương trình học bổng “Chắp cánh ước mơ” là một chương trình cộng đồng quan trọng trong kế hoạch phát triển bền vững của công ty tại Việt Nam từ những ngày đầu thành lập, thể hiện sự quan tâm và cam kết của P&G đối với sự phát triển nhân tài địa phương trong suốt 25 năm qua. Chúng tôi cam kết tiếp tục tập trung nỗ lực vào những hoạt động phát triển bền vững quan trọng để tạo ra những tác động có ý nghĩa nhất đến xã hội, và xem đó như là mục tiêu và trọng trách xã hội của doanh nghiệp tại địa phương.”
Năm nay, với 150 suất học bổng, mỗi suất bao gồm tiền mặt, dụng cụ học tập và các nhu yếu phẩm cần thiết được trao cho mỗi em, công ty P&G mong muốn góp phần hỗ trợ các em vượt qua khó khăn từ những tác động của dịch bệnh Covid-19, giúp các em trang trải cho năm học mới, đồng thời động viên các em vươn lên trong quá trình học tập, phấn đấu trở thành những công dân tốt của xã hội.
Bà Nguyễn Hoàng Bảo Trân, Phó Chủ tịch Liên đoàn Lao động tỉnh Bình Dương cho biết: “Chúng tôi đánh giá cao và trân trọng những đóng góp liên tục của Công ty P&G Việt Nam thông qua chương trình học bổng “Chắp cánh ước mơ” cùng Liên đoàn trong suốt 25 năm qua. Năm nay, chương trình đặc biệt càng có ý nghĩa hơn khi việc học của các em đứng trước những thử thách chưa từng có gây ra bởi dịch bệnh. Từ những hỗ trợ tích cực của P&G, tôi tin rằng, hàng ngàn em học sinh và gia đình đã được tiếp thêm động lực, niềm tin, cố gắng theo đuổi việc học để thay đổi tương lai, đóng góp vào sự phát triển bền vững của đất nước.”
P&G là tập đoàn hàng tiêu dùng nhanh hàng đầu thế giới với các sản phẩm nổi tiếng chất lượng quốc tế như bột và nước giặt Ariel, Tide, nước xả vải Downy; xà bông Safeguard; dầu gội Pantene, Head&Shoulders, Rejoice; dao cạo râu Gillette; các sản phẩm chăm sóc phụ nữ và trẻ em như Pampers, Olay, Whisper…
Trong suốt 26 năm hoạt động tại Việt Nam, P&G luôn là một trong những doanh nghiệp tiêu biểu triển khai các hoạt động phát triển bền vững mang lại nhiều thay đổi tích cực và lâu dài cho cộng đồng tại địa bàn tỉnh Bình Dương cũng như trên cả nước.
Mới đây nhất, P&G Việt Nam đã trao cho Hội Chữ Thập Đỏ tỉnh Bình Dương 3 tỷ đồng hiện kim nhằm hỗ trợ đội ngũ nhân viên y tế tuyến đầu của tỉnh, cùng với hàng hóa hỗ trợ là dầu gội Pantene trị giá 600 triệu đồng cho công tác phòng chống dịch COVID-19.
Không chỉ vậy, trước đó P&G Việt Nam cũng đã kịp thời trao tặng 10.000 bánh xà phòng Safeguard ngăn ngừa vi khuẩn cho công nhân đang làm việc tại các công ty thuộc các khu công nghiệp của tỉnh Bình Dương và trên 800 triệu đồng hàng hóa thiết yếu (bột giặt Ariel, dầu gội Pantene, băng vệ sinh Whispers, nước xả vải Downy, dao cạo râu Gillette) hỗ trợ cho các khu cách ly tập trung. Tổng số tiền ủng hộ phòng chống dịch Covid-19 của P&G tại Việt Nam từ đầu năm 2020 đến nay là gần 15 tỷ đồng.
Với những nỗ lực không ngừng trong các dự án phát triển bền vững, Công ty P&G Việt Nam đã nhận được bằng khen của Thủ tướng Chính phủ dành cho doanh nghiệp có vốn đầu tư nước ngoài tiêu biểu đã có những đóng góp nổi bật cho nền kinh tế Việt Nam; giải thưởng của Hiệp Hội Thương Mại Mỹ về công tác Trách nhiệm Xã hội Doanh nghiệp bốn năm liền 2017 – 2020; Ghi nhận của Chủ Tịch Nước trong Chương trình Tết vì người nghèo năm 2018; bằng khen của Hội Liên Hiện Phụ Nữ Việt Nam cho những đóng góp tích cực vì sự tiến bộ của phụ nữ; bằng khen của Trung ương Hội Chữ Thập Đỏ Việt Nam cho những thành tích xuất sắc trong các hoạt động nhân đạo từ năm 2014 – 2018; bằng khen “Sức mạnh nhân đạo” của Trung ương Hội Chữ Thập Đỏ Việt Nam trong 2 năm liền 2019 – 2020.
Mùa Trung thu năm 2021, Kinh Đô tiếp tục đánh dấu bước đột phá khi tung ra hàng loạt dòng sản phẩm bánh Trung thu mini mới với thiết kế trẻ trung, bắt mắt cùng những phiên bản bánh nâng cấp, đa dạng hương vị.
Kinh Đô liên tục ra mắt các dòng sản phẩm mới
Lần đầu tiên, Kinh Đô cho ra mắt bộ sưu tập Bánh Trung thu mini với màu sắc bao bì trẻ trung hiện đại: hồng ngọt ngào và xanh rực rỡ, hướng đến những người tiêu dùng trẻ tuổi có nhu cầu thưởng thức các loại bánh Trung thu với kích cỡ bánh nhỏ hơn. Ngoài ra, Mondelez Kinh Đô cũng giới thiệu phiên bản nâng cấp mới của dòng bánh Trung thu Lava tan chảy nổi tiếng với 3 hương vị đặc sắc: Socola tan chảy, Phô mai trứng chảy và Đậu xanh chà bông trứng chảy.
Bên cạnh đó, Kinh Đô còn tung ra thị trường gần 80 loại sản phẩm với nhiều hương vị mới đặc sắc phục vụ nhu cầu thưởng thức và biếu tặng đa dạng của người tiêu dùng, từ dòng bánh thượng hạng “Trăng Vàng Black & Gold”, dòng “Trăng Vàng” cao cấp, dòng “Thu” truyền thống, đến dòng bánh Trung thu Oreo hiện đại.
Để đảm bảo các sản phẩm bánh Trung thu đến tay người tiêu dùng một cách dễ dàng, an toàn, và tiện lợi, năm nay, Mondelez Kinh Đô tiếp tục đẩy mạnh kênh phân phối rộng khắp của mình. Hiện tại, tất cả bánh Trung thu Kinh Đô đều đã có mặt tại các kênh thương mại điện tử như Lazada, Tiki, Shopee, cũng như các ứng dụng giao hàng Grab, Gojek, và Baemin…
Kinh Đô tung ra thị trường gần 80 loại sản phẩm với nhiều hương vị mới đặc sắc, phục vụ nhu cầu thưởng thức và biếu tặng đa dạng của người tiêu dùng
Đặc biệt, để giúp nâng cao trải nghiệm mua sắm của người tiêu dùng, nhãn hàng Kinh Đô đã tung ra 25.000 phiếu mua sắm trực tuyến có giá trị ưu đãi hấp dẫn thông qua các hoạt động kích hoạt thương hiệu.
Ông Simon Crowther, Giám đốc Tiếp thị của Mondelez Kinh Đô Việt Nam cho biết: “Chúng tôi tin rằng sứ mệnh của mình là giúp gìn giữ những giá trị tốt đẹp của Tết Trung thu của người Việt Nam, bằng cách khuyến khích người tiêu dùng lưu truyền những ký ức tốt đẹp của gia đình mình để cho những câu chuyện đêm trăng luôn sáng mãi cho các thế hệ mai sau.
Thông qua chiến dịch truyền thông sáng tạo độc đáo với sự hỗ trợ của công nghệ AI, Kinh Đô sẽ cùng người tiêu dùng làm sống lại những bức ảnh Trung thu xưa với các gương mặt có thể chuyển động một cách sống động. Người tiêu dùng có thể truy cập website www.tettrungthu.vn để khám phá những câu chuyện độc đáo của gia đình mình, đồng thời có cơ hội trúng các giải thưởng đặc biệt, gồm 5 bánh Trung thu bằng vàng 9999 và hàng nghìn phiếu ưu đãi mua hàng trực tuyến”.
Tất cả sản phẩm bánh Trung thu Kinh Đô được sản xuất theo tiêu chuẩn an toàn nghiêm ngặt của hệ thống các nhà máy Mondelēz International trên toàn cầu, với các nguyên liệu hảo hạng được chọn lựa kỹ lưỡng, tiêu chuẩn vệ sinh nghiêm ngặt và được chế biến với công nghệ sản xuất tiên tiến để giữ được hương vị thơm ngon.
Bao bì bánh Trung thu Kinh Đô đã được nâng lên một tầm cao mới với thiết kế bắt mắt, sang trọng, hiện đại và chất liệu đa dạng
Với cam kết tác động tích cực đến môi trường, Mondelez Kinh Đô tiếp tục sử dụng chất liệu đóng gói thân thiện với môi trường. Theo đó, 95% túi giấy đựng hộp bánh Trung thu Kinh Đô được làm từ giấy kraft và 100% khay bánh Trung thu được làm từ nhựa PET dễ dàng tái chế.
HCMC, August 2021: Mondelez Kinh Do has announced in the virtual press conference today the launch of its innovative mooncakes for the festive season 2021, which will be available to customers from August through stores nationwide as well as online shopping.
In celebration of the Mid-Autumn Festival 2021, more so than ever, Kinh Do mooncakes help in carving out sweet memories for our consumers again, and hence bring joy and a sense of solidarity through these challenging times. This year, the leading mooncake maker offers a myriad of both timeless and innovative mooncake flavours for all consumers to indulge in this reunion occasion, hoping that these delicacies will get some happy moments for families who are experiencing extended social distancing.
This year, Mondelez Kinh Do launches nearly 80 kinds of products with many new disruptive flavors to serve consumers, ranging from the supreme “Trang Vang Black and Gold” line, the premium “Trang Vang” line, the classic “Thu” line, to iconic contemporary Oreo mooncake line. This Mid-Autumn Festival marks a significant breakthrough in every product line of the company. Specifically, Mondelez Kinh Do debuts its first-ever Thu Mini mooncake collection in vibrant pink and blue packaging, targeting younger consumers who prefer smaller mooncakes that are easier to consume. In addition, Mondelez Kinh Do also introduces an upgraded version of the famously rich and creamy Lava mooncakes, which comes in 3 flavors Chocolate, Cheese, and Green Bean Pork Floss.
To ensure the products’ availability to the consumers’ doorstep, Mondelez Kinh Do has strengthened the robust distribution channel for this Mid-Autumn Festival, especially with the disruption of online shopping. All Kinh Do mooncakes are available early at e-commerce channels such as Lazada, Tiki, Shopee, and food delivery apps Grab, Gojek, and Baemin to shop safely and conveniently. To enhance consumers’ online shopping experience, Kinh Do offers 25,000 online shopping vouchers, which consumers can win easily through its digital activities.
Continuing its campaign message “Kinh Do Mooncakes, finely crafted to keep stories alive” with the full moon as the season’s icon, this year Kinh Do walks the talk to keep the stories alive by helping its consumers experience the festival like never before.
Mr. Simon Crowther, Head of Marketing of Mondelez Kinh Do Vietnam, said: “As a brand, we exist to help pass on the magic of Mid-Autumn Festival to Vietnamese consumers and the best way to do this is to enable consumers to pass on their stories and traditions to the next generation. By offering a unique, innovative digital activity empowered by AI technology, we will enable consumers to bring their old mid-autumn photos to life by animating the faces in their family photos. This will enable consumers to once again live their previous Mid Autumn Festival stories, making these memories truly come to life. Consumers can access the website www.tettrungthu.vn to recreate their family’s unique stories while standing a chance to win special prizes, including 5 mooncakes made of 9999 gold and thousands of online shopping vouchers.”
“Consumers are at the heart of everything we do at Mondelez Kinh Do. We never stop innovating and creating products that our consumers truly desire. Besides continuously raising the product & manufacturing standards, Kinh Do aspires to preserve and cherish the traditional culture of Vietnam. We know these are not normal times and a lot in our lives has been compromised by the pandemic. However, we believe that the Mid-Autumn Festival is absolutely the right occasion to seek some joy in these stressful days and find that connection again with the ones that we love, respect or care for. Our Mooncake campaign for this year plans to enable that”, said Mr. Hemant Rupani, Managing Director, Mondelez Kinh Do Vietnam.
Following Mondelez International quality standards, Kinh Do mooncakes are made with the finest quality ingredients that are carefully selected and processed to create a perfect blend of colors, textures, and flavors. Besides, the highest hygiene standard and advanced technology are used to maintain the authentic taste. All Kinh Do mooncakes strictly follow Mondelēz International quality standards and comply with TCVN standards issued by the Vietnam Ministry of Science and Technology.
As mooncakes are known not only as delicacies but also as a special gift of love and thankfulness, Mondelez Kinh do has brought the mooncake packaging to the next level with innovative packing techniques, stunning design and a broad range of materials such as lacquered , leather, tin… to fit perfectly with various gifting purposes for this Moon Festival season. In its commitment to positively impacting the environment, Mondelez Kinh Do continues to use friendly packaging materials this year. Accordingly, 95% of Kinh Do mooncake handle bags are made from kraft paper, while 100% of mooncake trays are made from recyclable PET plastic.
To top it off, Kinh Do mooncakes are of export quality and can be proudly found in the US, Singaporean, and Thai markets. This year marks the 13th consecutive year Kinh Do mooncakes are exported to the US by double volumes compared to last year.
For over the past two decades, Kinh Do Mooncake is a brand that has played an important part in preserving the longstanding traditions of the Mid-Autumn Festival and this year’s mooncake season particularly underscores that. As the connector between the past, the present, and the future of many generations of Vietnamese families, Kinh Do has strongly invested in a modern look and visibility, great innovations, and higher product quality standards.
With the launch of the new brand identity, Kinh Do has aligned its values and commitment to accompany Vietnamese consumers in celebrating the stories that every family carries from generation to generation at this important traditional festival.
