Hạt ngọc Pro-V tan chảy & Khả năng phục hồi liên kết tóc ở cấp độ phân tử – Bước tiến đột phá mở ra kỷ nguyên phục hồi tóc hư tổn mới!

Sau 7 năm nghiên cứu cùng 8 bằng sáng chế, Pantene tự hào ra mắt bộ đôi sản phẩm Pantene Miracles Ủ tóc chuyên sâu mới, mang đến giải pháp phục hồi tóc chuyên sâu, giúp khắc phục hư tổn do tác động của chải tóc, tạo kiểu bằng nhiệt và hóa chất nhuộm tích lũy trong suốt 3 năm.

Điểm khác biệt nổi bật của sản phẩm nằm ở hạt ngọc Pro-V có thể nhìn thấy bằng mắt thường, chứa hàng triệu phân tử Pro-Vitamin B5 độc quyền kết hợp cùng 5 lần lipid, ở dạng phân tử nhỏ, giúp lưu giữ trọn vẹn nguồn dưỡng chất cho đến khi sử dụng. Khi xoa lên tóc, các viên ngọc này sẽ tan chảy, giải phóng các dưỡng chất và thẩm thấu sâu vào các liên kết tóc, giúp phục hồi các liên kết tóc bị hư tổn, cho mái tóc được phục hồi từ sâu bên trong, ngày càng chắc khỏe và bóng mượt hơn.

Không chỉ dừng lại ở đó, sản phẩm còn được thiết kế để mang lại trải nghiệm chăm sóc tóc như các hair spa chuyên nghiệp với hương thơm đa tầng, sang trọng. Hương thơm tươi mát từ lê và các loại dâu, hòa quyện cùng nốt hương ngọt ngào từ hoa mẫu đơn, kết thúc bằng chút vanila và gỗ tuyết tùng ấm áp, tạo nên hương thơm tinh tế khó quên.

Bộ sưu tập gồm 2 sản phẩm:

.👉Kem ủ tóc Serum Pantene Miracles: chứa 5.000 hạt Pro-V tan chảy, phù hợp sử dụng hằng ngày.

👉Mặt nạ ủ tóc Chuyên sâu Pantene Miracles: chứa 10.000 hạt Pro-V tan chảy, khuyến nghị sử dụng 1–2 lần/tuần cho hiệu quả phục hồi tối ưu

Bà Lương Thị Minh Hiếu, Quản lý cấp cao Nhãn hàng Pantene tại Việt Nam, cho biết:“Với hơn 80 năm kinh nghiệm nghiên cứu trong lĩnh vực chăm sóc tóc, Pantene cam kết luôn nỗ lực đổi mới để mang đến những giải pháp chăm sóc an toàn, hiệu quả nhưng giá cả hợp lý. Bộ đôi Kem ủ tóc Serum và Mặt nạ ủ tóc Chuyên sâu Pantene Miracles mới là minh chứng rõ ràng cho cam kết đó, không chỉ giúp phục hồi tóc hư tổn mạnh mẽ với công nghệ Phục hồi liên kết tóc “Bond Repair” mà còn mang đến trải nghiệm chăm sóc tóc thú vị với hạt dưỡng chất bạn có thể chạm tay và hương thơm tinh tế, thư giãn. Đây chính là bước đột phá mới trong hành trình nỗ lực mang đến nhiều ngày tóc đẹp hơn cho phụ nữ trên thế giới nói chung và phụ nữ Việt nói riêng của Pantene. Vì Pantene luôn tin rằng, mỗi ngày tóc đẹp sẽ là một ngày tuyệt vời.” .”

Trải nghiệm hành trình “Phép màu của sự tan chảy” tại Thiso Mall

Thông tin về công ty TNHH Procter & Gamble (P&G) Việt Nam

P&G bắt đầu hoạt động tại Việt Nam từ năm 1995 và đến nay đã tăng trưởng mạnh với các sản phẩm chất lượng quốc tế như bột và nước giặt Ariel, Tide, nước xả vải Downy; xà bông Safeguard; sản phẩm chăm sóc tóc như Pantene, Head&Shoulders, Rejoice; dao cạo râu Gillette; sản phẩm chăm sóc phụ nữ Whisper; sản phẩm chăm sóc da OLAY.
Với nhiều hoạt động phát triển bền vững và trách nhiệm xã hội nổi bật, P&G Việt Nam đã được vinh danh tại các giải thưởng uy tín như: Huân chương Lao Động hạng II, bằng khen của Thủ tướng Chính phủ, Ghi nhận của Chủ Tịch Nước, bằng khen của Hội Liên Hiện Phụ Nữ Việt Nam, bằng khen của Trung ương Hội Chữ Thập Đỏ Việt Nam, Giải thưởng của UN Women, Giải thưởng Sách Xanh, Giải thưởng Amcham CSR Awards 8 năm liền 2017 – 2024…
Để cập nhật tin tức mới nhất và thông tin chi tiết về P&G và các nhãn hàng, vui lòng truy cập website www.vn.pg.com.

The post Pantene kem ủ tóc serum & mặt nạ ủ tóc chuyên sâu mới<br> “Phép màu của sự tan chảy” <br> appeared first on Brandidas Squad.

Speaking with Doanh Nghiệp Việt Nam, she reflects on her journey, her philosophy of “living and working with integrity,” and how her team navigated the Covid-19 crisis without losing its people or its principles.

The Foundation of Integrity

Born into a family of teachers in central Vietnam, Cathy learned discipline and ethics early. “My parents were strict about how we thought and behaved. They taught us to live with dignity and finish what we started,” she recalls.

That sense of responsibility carried through her early career. Starting work in her third year of university, she credits mentors for shaping her professional outlook: “They showed me what it meant to work with professionalism, empathy, and fairness—even to a young graduate like me.”

When she founded Brandidas in 2011, this ethos became her compass. “My guiding principle for every decision—business or personal—has been to live and work with integrity.”

Pham Thi Uyen Chau (Cathy Pham), Managing Director of Brandidas Vietnam

Building a Culture of Trust

Brandidas operates in the fast-moving world of communications, where deadlines are short, expectations are high, and mistakes are visible. Yet for Cathy, two values override all others: Trust and Integrity.

“In my team, no one—myself included—is allowed to make promises we can’t keep. If we’re not certain, we’d rather walk away from a contract than risk breaking trust,” she says.

That culture has resonated with her team. She describes the joy of seeing employees celebrate a client’s simple “thank you,” and their determination to fix even the smallest complaint. “That’s when I know integrity has truly taken root here.”

The Brandidas team in a YEP event

Fighting for the Brand

The agency’s slogan, “Brand fighters on your side,” reflects this philosophy. “We don’t see a boundary between agency and client,” Cathy explains. “We position ourselves as part of their team, facing challenges together. By putting ourselves in the client’s shoes, we can better protect their interests and avoid negative surprises.”

This mindset, she adds, is often what wins over clients. “Most don’t decide based on price or presentations alone—they decide when they feel trust.”

A Lesson from Failure

Cathy recalls one defining moment years ago: a three-day corporate event where the opening night fell short due to miscommunication. “The client didn’t say much, but their sighs and disappointed look cut deep. It shook the team.”

Instead of dwelling on the setback, she pushed her staff to regroup and refocus for the following days. “We stayed up all night preparing. The next day everything ran flawlessly, and by the final evening, something extraordinary happened.”

Instead of the usual thanks reserved for the client’s internal organizers, the MC called Cathy and her team on stage to receive flowers and applause from 200 guests. “It was a moment I’ll never forget. If we had let emotions take over, that recognition would never have happened.”

Brandidas team in a brand communication event

Weathering the Covid-19 Storm

The pandemic hit the events and communications sector hard, with clients canceling projects overnight. Many agencies resorted to layoffs, but Cathy chose a different path.

“I decided to preserve our team. We negotiated with suppliers to cut costs, trimmed non-essential expenses, and shifted to online services,” she says. “It wasn’t the year we had hoped for, but we survived with minimal losses—and most importantly, without losing people.”

This resilience positioned the company to rebound quickly as the market recovered.

Cathy and Brandidas team in a special brand event

Advice for the Next Generation

Asked what she would say to young people entering the industry, Cathy is direct: “Whatever field you’re in, work with integrity. Knowledge and skills are critical, but attitude comes first. Skills can be taught—character cannot.”

She also cautions aspiring entrepreneurs that expertise alone is not enough. “Running a company requires financial management, strategy, and leadership. Passion and technical skills will take you far in your career, but sustaining a business takes much more.”

Brandidas itself has long embraced giving back. Over the past decade, the agency has supported social programs and charities, and in 2021 launched a CSR initiative to help students pursue careers in communications.

The Takeaway

Over years, Brandidas remains guided by the same values it was founded on. For Cathy Pham, trust and integrity are not just ideals—they are the foundation of enduring partnerships and lasting brands.

“As long as we live and work with integrity,” she says, “success will follow.”

By Ho Ngoc

The post Building a Brand Begins with Trust and Integrity appeared first on Brandidas Squad.

MYTH 1: CORPORATE FILMS ARE SOLELY FOR THE “ABOUT US” PAGE:

Corporate films are incredibly versatile and can serve many purposes beyond being confined to the “About Us” page.

1. General Company Introduction: Corporate films can effectively introduce your company to potential customers, investors, and partners. They can showcase your mission, vision, core values, and critical products or services in a compelling and memorable manner.
2. Industry Thought Leadership: Featuring a message from your CEO or top executives can position your company as an industry thought leader. These videos can share insights, trends, and the company’s perspective on important industry topics, building credibility and trust.
3. Talent Development/Recruitment Attraction: Corporate films can be instrumental in attracting top talent to your organization. Highlighting your company’s workplace culture, career growth opportunities, and employee testimonials can make you more appealing to potential hires.
4. Corporate Anniversary Highlights: Celebrating milestones is essential for building a sense of pride and community within yourorganization. Corporate films can document and commemorate important anniversaries, showcasing the journey and achievements.
5. Emotional Videos: Videos such as “Thank You,” “Farewell,” or “Community Impact Programs” can connect with your audience on a deeper emotional level. They can convey gratitude, empathy, and the company’s commitment to positively impacting the community

In essence, corporate films have the power to convey a wide range of messages and emotions, making them a versatile tool for brand building, engagement, and storytelling. It’s time to recognize their potential to leave a lasting impression on your audience and enhance your corporate identity.

MYTH 2: CORPORATE FILMS DON’T DRIVE DIRECT BUSINESS RESULTS

Contrary to this belief, corporate films can indeed have a significant impact on your business.

1. Employee Pride and Engagement: Corporate films that celebrate company achievements, showcase the workplace culture and highlight employees’ contributions can boost morale and pride among your staff. Engaged and motivated employees tend to be more productive and committed, directly impacting your business’s bottom line.
2. Stakeholder Engagement: Engaging stakeholders, including investors, partners, and customers, is crucial for business growth. Corporate films can provide a compelling platform to communicate your company’s values, goals, and achievements, fostering stronger connections and trust with these key stakeholders
3. Product and Service Promotion: While corporate films may not directly promote specific products or services, they play a vital role in shaping the overall perception of your brand. A positive corporate image can indirectly contribute to your product and service launch’s success, as consumers are more likely to trust and engage with companies they view favorably.
4. Corporate Reputation and Market Value: A solid corporate reputation is a valuable asset in today’s competitive business landscape. Corporate films are instrumental in shaping and reinforcing this reputation. When your company enjoys a positive image, it can command higher market value and attract more growth opportunities.
5. Consumer Trust and Loyalty: Consumers are more likely to support brands they trust. Corporate films that tell a compelling story, showcase your company’s values and highlight its positive impact on the community can build trust and foster loyalty among your customer base, directly influencing their purchasing decisions

In essence, corporate films contribute to the intangible assets of your business, such as brand reputation and employee engagement, which in turn can have a tangible impact on your bottom line. They are a powerful tool for enhancing your company’s standing in the market and driving direct business results, making them a valuable investment in your marketing strategy

MYTH 3: CORPORATE FILMS LACK CREATIVITY AND ENGAGEMENT

Another common misconception is that corporate films are dry and lack the creativity and engagement in other video formats. This couldn’t be further from the truth. Today’s technology and creative communication tools make corporate videos rich in content and captivating in various forms. In today’s dynamic landscape, corporate films can be developed in a multitude of engaging ways:

1. Mini-Docuseries: Corporate storytelling can take the form of mini-docuseries, offering a deeper dive into various aspects of your company. This format allows you to explore your company’s history, culture, projects, and achievements with a narrative that unfolds over several episodes, keeping viewers engaged and eager for more.
2. Interactive Videos: Incorporating interactive elements into corporate videos allows viewers to engage with the content actively. Interactive videos can include clickable links, quizzes, surveys, and decision points, providing a personalized and immersive experience.
3. Animation and Infographics: Utilizing animation and infographics can make complex information more digestible and visually appealing. These elements can simplify explanations of processes, data, and statistics, making them engaging and easy to understand.
4. Virtual Reality (VR) and Augmented Reality (AR): For a truly immersive experience, consider incorporating VR and AR technologies into your corporate videos. These technologies can transport viewers to virtual worlds, allowing them to explore products, services, and environments firsthand.
5. User-Generated Content: Encourage employees, customers, and partners to contribute content to your corporate videos. This adds authenticity and fosters a sense of community and engagement around your brand.
6. Storytelling and Emotion: Engaging corporate videos often tap into storytelling and emotion. Share compelling narratives, showcase real employee experiences, or highlight your company’s positive impact on individuals or communities to connect with your audience personally.

In today’s digital era, corporate videos have evolved into powerful storytelling tools that captivate and engage audiences innovatively. They are no longer restricted to conventional formats, allowing for boundless creativity and imagination in conveying your company’s message and values.

MYTH 4: CORPORATE FILMS ARE COSTLY

For businesses operating with tight budget constraints for corporate communication, the prospect of creating a corporate movie can be a source of concern. However, it’s important to dispel the notion that corporate films must be expensive. In reality, numerous strategies exist to develop high-quality corporate videos without breaking the bank

At Brandidas, we’ve cultivated a dedicated B-studio team led by local Vietnamese talent. This team specializes in crafting complete corporate films that seamlessly blend captivating concepts with budget-friendly production strategies. Our approach prioritizes cost-consciousness while upholding the highest standards of quality.

If you’re intrigued by the idea of creating a cost-effective corporate movie that aligns with your specific goals and financial constraints, we invite you to contact us. We’re here to explore how we can balance affordability and excellence to bring your vision to life.

Contact us today to embark on your journey toward an impactful corporate movie that won’t strain your resources.

The post Corporate Films: Debunking Popular Myths appeared first on Brandidas Squad.

Key responsibilities:

-Develop a new business development plan, goal and KPI for the Account team. Lead the Account team to implement the business development plan.

-Build and maintain strong relationships with clients, understanding their business objectives and ensuring their needs are met

-Develop and implement effective communication strategies and campaigns in collaboration with the creative team.

-Serve as the main point of contact for clients, providing timely and efficient communication and resolving any issues or concerns

-Monitor campaign performance, analyze data, and provide clients with insightful reports and recommendations

-Proactively identify opportunities for account growth and upselling additional services to clients

Requirements:

-Graduated in Marketing, Communications, Business Administration, or a related field

-Proven experience as an Account Manager or in a similar client-facing role within the advertising/marketing industry

-Excellent communication and negotiation skills, with the ability to build and maintain strong client relationships

-Strong analytical and problem-solving abilities, with a data-driven approach to decision-making

-Knowledge of advertising trends, digital marketing strategies, and industry best practices

-Ability to manage multiple projects and deadlines simultaneously, with exceptional attention to detail

Benefits:

-Competitive remuneration package based on agreement.

-Flexible work policies, aiming for work efficiency. -Empowering, creative, and proactive work environment.

-Opportunity to work with major brands under multinational corporations.

-Friendly colleagues with excellent teamwork spirit.

At Brandidas Vietnam, we offer a dynamic and collaborative work environment, with growth and career development opportunities. We would love to hear from you if you are passionate about the advertising industry and thrive in a fast-paced, innovative setting.

To apply for the position of Sales Account Manager, please submit your resume and a cover letter highlighting your relevant experience and skills to contact@brandidasq.com. Please indicate the job you are applying for in the subject line.

We appreciate all applications, but only shortlisted candidates will be contacted for an interview.

We can’t wait to welcome you to join us!

@Brandidas Vietnam

The post Sales Account manager (Code: SACM) appeared first on Brandidas Squad.

Responsibilities:

-Identify and prospect potential clients, showcasing the value of our advertising services and solution

-Conduct market research and competitor analysis to identify business opportunities and stay up-to-date with industry trends

-Collaborate with the Account team to develop customized proposals and presentations for clients

-Negotiate contracts and terms of agreements, ensuring mutually beneficial outcomes for both the company and clients

-Meet and exceed sales targets, consistently driving revenue growth for the company

Requirements:

-Proven experience in a sales role, preferably in the advertising or related industry

-Strong sales and negotiation skills, with a track record of achieving and exceeding targets

-Excellent communication and selling skills

-Self-motivated and results-oriented, with a strong drive to succeed and a proactive approach to sales

-Knowledge of advertising platforms, digital marketing trends, and industry best practices

Benefits:

-Competitive remuneration package based on agreement.

-Flexible work policies, aiming for work efficiency. -Empowering, creative, and proactive work environment.

-Opportunity to work with major brands under multinational corporations.

-Friendly colleagues with excellent teamwork spirit.

At Brandidas Vietnam, we offer a dynamic and collaborative work environment, with growth and career development opportunities. We would love to hear from you if you are passionate about the advertising industry and thrive in a fast-paced, innovative setting.

To apply for the position of Sales Executive, please submit your resume and a cover letter highlighting your relevant experience and skills to contact@brandidasq.com. Please indicate the job you are applying for in the subject line. We appreciate all applications, but only shortlisted candidates will be contacted for an interview.

We can’t wait to welcome you to join us!

@Brandidas Vietnam

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