Pantene, a proud brand of Procter & Gamble Vietnam, officially unveils its breakthrough haircare duo, Pantene Miracles Daily Serum Treatment and Intensive Treatment Mask, offering a solution that repairs three years of hair damage. Launching at Thiso Mall Sala from October 17– 19, 2025, the event “The Miracle Of Melting” welcomes renowned singers Anh Tu (Atus) and Orange, together with over 25 KOLs and a leading beauty expert, marking a new milestone in Pantene’s journey to redefine haircare.
Melting Pro-V Pearls and Bond Repair at the Molecular Level – A remarkable leap in hair damage repair!
After seven years of research and eight authorized patents, Pantene proudly presents the Pantene Miracles duo, offering the intensive haircare innovation designed to melt away 3 years of accumulated damage caused by daily brushing, thermal styling, and chemical dyeing.
At the heart of the formula are visible Melting Pro-V Pearls, encapsulating millions of Pro-Vitamins B5 molecules and 5X lipids that preserve essential nutrients until use. These small pearls will break and release nutrients, then instantly dissolve on hair, bonding and repairing from within for stronger, smoother strands.
Beyond its fast-acting repair performance, Pantene Miracles duo also delights the senses with a luxurious three-layered fragrance, delivering salon-grade care. Opening with the fresh notes of pear and strawberries, blending into sweet peony, and finishing with vanilla and warm cedarwood, it leaves an elegant and unforgettable scent after every use.
The new combo includes
👉Pantene Miracles Daily Serum Treatment: contains 5,000 Melting Pro-V pearls, suitable for daily use.
👉Pantene Miracles Intensive Treatment Mask: contains 10,000 Melting Pro-V pearls, recommended for use once to twice a week for ultimate care.
Ms. Luong Thi Minh Hieu, Senior Brand Manager of Pantene Vietnam, shared: “With over 80 years of intensive research in the haircare industry, Pantene continuously innovates to serve our customers with the best possible products, reaching the highest bar for efficacy, safety, and at reasonable prices. The Pantene Miracles Daily Serum Treatment & Intensive Treatment Mask embody our mission of powerful “Bond Repair” formulas, paired with a premium experience featuring nutrient-rich pearls and an elegant fragrance. This marks a remarkable milestone in our journey of creating more great hair days for every woman, particularly for Vietnamese women. Because Pantene believes great hair can kickstart a great day.”
Immersive ” The Miracle of Melting” experience at Thiso Mall
To mark the launch, Pantene presents an immersive three-day experience of “The Miracle Of Melting” at Thiso Mall (Thu Duc City) from October 17–19, 2025.
Visitors can explore artistic, multi-sensory spaces inspired by Pantene’s “miracle melting” Pro-V Pearls, featuring these engaging zones:
-Discover the new products, exclusive ingredients, and “Bond Repair” technology through interactive games.
-Scan your hair and scalp for personalized haircare consultations.
-Enjoy braiding and styling sessions.
-Shop with exclusive gifts.
Adding excitement to the event, Pantene hosts exclusive fan interactions with:
Orange: Meet & Greet on October 18, 2025.
Anh Tu (Atus): Meet & Greet on October 19, 2025.
The new Pantene Miracles Daily Serum Treatment and Intensive Treatment Mask are now available in retail stores and on e-commerce platforms nationwide.
About Procter & Gamble (P&G) Vietnam
P&G has been present in Vietnam since 1995 with the commitment to “Being a Force for Growth and a Force for Good”. The company so far has grown significantly with its iconic and trusted brands such as Ariel, Tide, and Downy laundry detergent; Safeguard soap; Pantene, Head&Shoulders, and Rejoice shampoos; Gillette razors; and women’s care products Whisper. Environmental sustainability is embedded in how we do business.
We create value by making sustainability an important consideration of how we design superior products and services. Climate, Waste, Water, and Nature are where we can have the greatest impact.
P&G Vietnam has been honored with numerous prestigious awards for its social responsibilities, including Saigon Times CSR, AmCham CSR Awards, Green Book Prize by Binh Duong province, etc.
For more information about P&G and its brands, please visit the website www.vn.pg.com.
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