Each Mid-Autumn Festival marks a new chapter where the memories of reunion are kept and passed down through generations. For Mondelez Kinh Do, it represents a journey of “preserving traditional values while keeping the stories alive” through continuous innovations.
This year, the Kinh Do Mooncake Collection features over 70 product varieties, delivering a harmonious blend of breakthrough flavors, creative designs, along with exclusive limited and personalized editions that meet new consumer trends.
Leading trends, enging young generations through the new product lines
Kinh Do understands that for today’s Vietnamese consumers, mooncakes are not just about delicious flavors, but also bringing surprises, inspiration, and creating memorable experiences. The 2025 Mooncake Collection featuring products specially designed for young generations who are always eager to explore new things while still preserving and cherishing traditional values.
Standing out in the modern mooncake collection is the Tuyet mooncake with “hot trend” flavors from international cuisine, such as Japanese matcha, yuzu citrus, black sesame, and red bean. Alongside this, the Lava mooncake combines a golden baked skin with a smooth, runny egg yolk filling, offering a fresh gifting choice. All products are designed with vibrant colors and eye-catching designs, ready to become popular “check-in” gifts on social media.
The Tuyet mooncake collection
The new Lan Vang mooncake product is exclusively designed for kids, opening up a world of bright colors, featuring playful shapes and accessories that can be assembled into a toy drum. More than just a mooncake, the product becomes part of childhood play, bringing the joy of discovery and sweet childhood memories to children during the full moon night.
The Lan Vang mooncake for kids
Meeting online shopping trends, Kinh Do introduces exclusive online limited editions, creative products available only on platforms like Shopee, Lazada, and TikTok Shop. These include standout designs such as the Chuyen Tau Anh Trang gift box that takes consumers on a journey through moon season memories, evoking the flavors and emotions of past Mid-Autumn Festivals, or the crossbody bag version mooncake box inspired by “haute couture”, with refined, elegant lines that serves both as a mooncake box and can transform into a stylish fashion accessory.
Kinh Do also continues to preserve familiar traditional flavors while improving formulas, textures, and packaging designs for its traditional mooncake product line to align with modern consumption trends, delivering experiences that are both familiar and refreshing for consumers.
The 2025 Kinh Do Mooncake Collection
Gifting reimagined: Honoring heritage with a modern touch
For Vietnamese people, giving mooncakes is not simply about offering a gift, but about conveying affection, appreciation, and wishes for reunion. The State of Snacking Vietnam 2024 report shows that 92% believe snacking brings joy and connection, while 81% agree “sharing snacks with others is my love language”. Therefore, Kinh Do not only innovates products but also elevates the art of gifting, transforming each present into a bridge connecting hearts.
The Trang Vang line is crafted from premium materials, with designs inspired by traditional Vietnamese cultural elements that feature exquisite, embossed details, delivering an elegant and sophisticated appearance. It can serve as an ideal choice for appreciation gifts or expressing sentiments. The collection also offers diverse styles, catering to various audiences and gifting needs: from warm reunion gift boxes for families, youthful designs for young people who love novelty, to traditional versions rich in national character.
The Trang Vang Nguyet Anh Collection
The Mid-Autumn Festival is not only a time for family reunions but also an opportunity for businesses to connect with customers and partners in a subtle and meaningful way. With personalized corporate gifting solutions (B2B) that customize packaging, logos, and messages, Kinh Do transforms each mooncake box into a distinctive brand signature. Every detail, from materials and colors to design structure, is carefully crafted not only to preserve the complete flavor of the moon season, but also to create warm connection moments, from the opening of the box to sharing.
Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam, shared: “For Kinh Do, Mid-Autumn is more than a festive season, it is a journey to preserve and keep alive the cherished stories passed down through generations. We place consumers at the heart of everything we do, listening closely, understanding deeply, and transforming their expectations into breakthrough innovations. This year’s Mid-Autumn Collection is a harmonious blend of timeless traditional tastes with modern culinary trends, enhanced by sophisticated packaging and an elevated gifting experience. Our mission is to continue creating moments of genuine connection, ensuring Mid-Autumn remains a treasured memory for generations to come.”
Beyond creativity, quality remains the foundation. All Kinh Do mooncakes are produced under Mondelez International’s global standards, with strict quality control processes for ingredients and food safety, providing peace of mind for consumers.
This year, Mondelez Kinh Do has also significantly expanded its distribution network, bringing the 2025 Mooncake Collection closer to Vietnamese families nationwide. Products are available across all traditional and modern sales channels, from supermarkets and convenience stores to e-commerce platforms like Shopee, Lazada, TikTok Shop, and supermarkets’ online channels. Accompanying this approach are promotional activities, eye-catching displays, livestreams, and attractive offers, offering consumers easy choices and a joyful Mid-Autumn Festival season.
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About Mondelēz International
Mondelēz International (NASDAQ: MDLZ) is a leading global snacking company operating in more than 150 countries. With net revenues of approximately $36.4 billion USD in 2024, MDLZ is leading the future of snacking with beloved local and global brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop cookies, along with Cadbury Dairy Milk, Milka and Toblerone chocolates. Mondelēz International is proud to be a member of the Standard & Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Indices. For more information, please visit www.mondelezinternational.com or follow us on X: www.x.com/MDLZ.
About Mondelez Kinh Do Vietnam
Mondelez Kinh Do Vietnam is a member of Mondelēz International. We are a global confectionery corporation with a strategy to lead the future of snacking through local and global brands such as Cosy cookies, Kinh Do mooncakes and fresh cakes, Solite cakes, Slide potato chips, AFC crackers, OREO cookies, RITZ crackers, LU cookies, Toblerone chocolate, Cadbury milk chocolate, and many others. With delicious and nutritious products, consumers can enjoy the right snack, at the right moment, with high quality.
In Vietnam, we currently operate in three locations: headquarters in Ho Chi Minh City, two factories in Ho Chi Minh City and Hung Yen, Vietnam, with a total of more than 3,000 employees nationwide.
Mondelez Kinh Do continues to be honored with the title “Top 100 Best Places to Work in Vietnam” by Anphabe for many consecutive years, the “Best Companies to Work for in Asia” award voted by HR Asia, and “Top Employer” global certification awarded by Top Employers Institute. Mondelez Kinh Do has consistently appeared in the Top 50 Vietnam Sustainable Development Enterprises (CSA) for 2 consecutive years, Top 30 Outstanding FDI Enterprises at the Golden Dragon Awards for 3 years, appeared in the Top 100 Vietnam Sustainable Development Enterprises (CSI) for 3 years, along with multiple recognitions at AmCham CSR Awards and ESG Impact Showcase, and inclusion in the Green Book…
These awards are a testament to continuous efforts in implementing breakthrough product innovations, building a great workplace for employees, and creating positive impacts on the environment and society.
For more information, please visit: www.mondelezinternational.com/Vietnam
