Procter & Gamble (P&G) Vietnam and Central Retail Vietnam (CRV), in collaboration with Gaia Nature Conservation Center, today organized the third annual Forests for Good Tree Planting Day at Ta Kou Nature Reserve in Lam Dong Province. The event brought together leadership teams and 160 employees of both companies, who planted 1,000 new trees as part of a long-term effort to restore and protect Vietnam’s forests.
Located in Lam Dong Province, Ta Kou Nature Reserve is recognized as one of the world’s 221 most important ecological regions, home to diverse species but facing degradation, particularly in its coastal sand lands. Tree planting here helps stabilize sandy soil, restore degraded land, and create better conditions for plants and wildlife to thrive. It also safeguards vital water sources, reduces risks of desertification, sandstorms, and drought, and supports local livelihoods by strengthening ecosystems for farming and tourism. Through these efforts, the Forests for Good program contributes directly to protecting a landscape of both local and global significance.
The tree planting day is designed as a hands-on activity where volunteers experience what it means to care for the environment. At this year’s event, participants worked together under the guidance of Gaia experts, learning how to prepare soil, plant trees, and understand the specific conditions required for trees to grow successfully in sandy terrain.
Beyond the practical work, the experience gave participants a chance to reflect on the connection between forests and daily life, and to appreciate how small actions can add up to meaningful change. For employees, the day was also an opportunity to build stronger bonds with colleagues outside the office and to feel pride in contributing to something that directly benefits environments and local communities.
Mr. Olivier Langlet, Group CEO of Central Retail Vietnam, shared: “With this year’s planting at Ta Kou, the Forests for Good program we partnered with P&G has now grown to more than 35,000 trees across Vietnam. This milestone underlines Central Retail Vietnam’s commitment to accompany the country’s efforts in restoring its green cover while protecting biodiversity and supporting local communities. We believe that sustainability is part of how we grow as one of the leading retailers in Vietnam. By joining forces with P&G, our consumers, and our employees, we are proud to contribute to a Better Vietnam.”
The tree planting at Ta Kou this year also carries special meaning as P&G celebrates 30 years of serving Vietnamese families. The milestone highlights how sustainability has become an important part of the company’s journey alongside its business success.
Mr. Marwane Tahri, General Director of P&G Vietnam, shared: “As we celebrate 30 years in Vietnam, Forests for Good is our proud way of giving back to the country that we call home. Working side by side with our prestigious partners Central Retail Vietnam, Gaia, and our employees shows how partnerships can translate commitments into real action. The true value of Forests for Good lies not only in the forests we plant, but in the connections it fosters between people, nature, and communities. We believe that when businesses and individuals unite around a shared purpose, we can create benefits that last well into the future.”
Launched in 2023, Forests for Good was co-created by P&G Vietnam and Central Retail Vietnam with a shared purpose: to contribute to Vietnam’s green future through practical, collective action. The program supports the country’s broader sustainability agenda by focusing on reforestation and biodiversity protection. What began as a pilot at Xuan Lien Nature Reserve has since expanded into a nationwide initiative. To date, the program has planted more than 35,000 trees across key ecological sites in Thanh Hóa, Đồng Nai, Cà Mau, Hậu Giang, and Bình Thuận, reinforcing its role as a meaningful contribution to Vietnam’s environmental and community development goals.
This combination of employee volunteering and consumer participation reflects the program’s broader mission: creating a platform where everyone, from individuals to organizations, can contribute to building a greener Vietnam.
About Central Retail Vietnam
Central Retail in Vietnam was established in 2012. Throughout its ten-year operation in Vietnam, Central Retail continues to develop and transform Vietnam’s modern trade and retail sector with 3 key growth drivers: Food, Non-food (Tech, Household, Entertainment), and Shopping Malls/Property.
Today, the company proudly welcomes an average of 500,000 customers every day at more than 330 malls & stores across 26 provinces nationwide in a total retail area of more than 1,300,000 square meters with an ecosystem of strong brands: GO! Mall, GO!, Big C, Tops Market, mini go!, Lan Chi Mart, Nguyen Kim, Supersports, LookKool, Kubo, and CBS.
In pursuit of sustainable growth, the environment is one of the key pillars of the social contribution activities of Central Retail in Vietnam. For four consecutive years, 2021 to 2024, the company was awarded by The Saigon Times with the CSR Certificate of Recognition for its great contribution to local communities through sustainability and corporate social responsibility (CSR) activities.
About Procter & Gamble (P&G) Vietnam
P&G has been present in Vietnam since 1995 with the commitment to “Being a Force for Growth and a Force for Good”. The company so far has grown significantly with its iconic and trusted brands such as Ariel, Tide, and Downy laundry detergent; Safeguard soap; Pantene, Head&Shoulders, and Rejoice shampoos; Gillette razors; and women’s care products Whisper. Environmental sustainability is embedded in how we do business.
We create value by making sustainability an important consideration of how we design superior products and services. Climate, Waste, Water, and Nature are where we can have the greatest impact.
P&G Vietnam has been honored with numerous prestigious awards for its social responsibilities, including Saigon Times CSR, AmCham CSR Awards, Green Book Prize by Binh Duong province, etc.
For more information about P&G and its brands, please visit the website www.vn.pg.com.
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