The event took place at Thanh Tung Secondary School in Bich Hao Commune, welcoming 260 participants, including representatives from the Vietnam Red Cross, Nghe An provincial authorities, local leaders, P&G Vietnam, together with teachers, students, volunteers, and media representatives

Aligned with the theme “Water and Gender,” the program aimed to elevate awareness of water’s critical role, promote responsible and sustainable usage, and drive collective action to protect water resources. At the event, with the support from hand soap brand Safeguard, students received practical guidance on safe water practices and proper hand hygiene.

Key highlight of the event was a hands-on demonstration of the P&G Purifier of Water packets, which can turn contaminated water into clean drinking water within 30 minutes. Recognized by the World Health Organization (WHO), the technology can remove up to 99.99% of common bacteria and viruses that cause waterborne diseases, significantly reducing health risks associated with unsafe water. The product is licensed for distribution in Vietnam by the Ministry of Health.

Speaking at the event, Mr. Nguyen Le Bac, Sales Director of P&G Vietnam, shared: “The Children’s Safe Drinking Water Program is one of P&G’s flagship global community initiatives and has been implemented consistently in Vietnam for over a decade. We sincerely thank the Vietnam Red Cross, local authorities, and consumers for their continued partnership and support. This collective effort is a powerful motivation for us to further expand practical and impactful solutions that improve quality of life for the communities we serve, as well as for people across Vietnam.”

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The program is designed for young talents who are passionate about communications, marketing, and creative services, and who are eager to learn through real projects, hands-on execution, and close collaboration with experienced professionals.

Internship Opportunities

We welcome internship applications from students in the following fields:

• Communications
• Marketing
• Public Relations (PR)

Internship Requirement

To ensure effective learning and meaningful participation, interns are required to work on-site at the Brandidas office, joining daily operations and working alongside the team as regular team members.

Working location:
Brandidas Head Office
Golden King Building, 15 Nguyen Luong Bang St., Tan My Ward, HCMC

Who should apply

• Students or fresh graduates whose academic background aligns with the above disciplines
• Individuals interested in working in a service-oriented communications agency
• Candidates who are proactive, responsible, and willing to learn in a team environment

HOW TO APPLY

Interested candidates may submit their applications at any time by clicking HERE

A small inside note

You’ll be joining a friendly, energetic team that values collaboration, learning, and a positive working culture. Explore more about us HERE
We are always happy to welcome passionate young talents to Brandidas and support your first steps into the communications industry.
Apply anytime and grow with Brandidas!

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ACCOUNT EXECUTIVE – YOUNG TALENT

Job Code: ACYT

KEY RESPONSIBILITIES

• Support Account Managers in executing communication and integrated marketing projects.
• Coordinate between clients and internal teams.
• Assist in preparing proposals, quotations, timelines, and reports.
• Track project progress and support daily client requests.
• Participate in meetings to learn account management best practices.

BENEFITS

• Competitive remuneration based on agreement.
• Hybrid working policies focused on efficiency.
• Empowering and creative working environment.
• Opportunity to work with multinational brands.
• Friendly colleagues and strong teamwork culture.

APPLICATION
Interested candidates may submit their application by clicking HERE

To view more about us, please visit: HERE

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As we continue to grow, we are looking for passionate and capable talents to join our team in the following position

SALES ACCOUNT MANAGER

Job Code: SACM

KEY RESPONSIBILITIES

• Develop business development plans, goals, and KPIs for the Account team; lead the team to execute effectively.
• Build and maintain strong relationships with clients by understanding their business objectives and communication needs.
• Collaborate with creative and internal teams to develop and implement effective communication strategies and campaigns.
• Act as the main point of contact for clients, ensuring timely communication and professional handling of issues.
• Monitor campaign performance, analyze data, and provide insightful reports and recommendations.
• Identify opportunities for account growth, upselling, and cross-selling services.

BENEFITS

• Competitive remuneration based on agreement.
• Flexible working policies focused on efficiency.
• Empowering and creative working environment.
• Opportunity to work with multinational brands.
• Friendly colleagues and strong teamwork culture.

APPLICATION
Interested candidate may submit their application by clicking HERE

To view more about us, please visit: HERE

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Melting Pro-V Pearls and Bond Repair at the Molecular Level – A remarkable leap in hair damage repair!

After seven years of research and eight authorized patents, Pantene proudly presents the Pantene Miracles duo, offering the intensive haircare innovation designed to melt away 3 years of accumulated damage caused by daily brushing, thermal styling, and chemical dyeing.

At the heart of the formula are visible Melting Pro-V Pearls, encapsulating millions of Pro-Vitamins B5 molecules and 5X lipids that preserve essential nutrients until use. These small pearls will break and release nutrients, then instantly dissolve on hair, bonding and repairing from within for stronger, smoother strands.

Beyond its fast-acting repair performance, Pantene Miracles duo also delights the senses with a luxurious three-layered fragrance, delivering salon-grade care. Opening with the fresh notes of pear and strawberries, blending into sweet peony, and finishing with vanilla and warm cedarwood, it leaves an elegant and unforgettable scent after every use.

The new combo includes

👉Pantene Miracles Daily Serum Treatment: contains 5,000 Melting Pro-V pearls, suitable for daily use.

👉Pantene Miracles Intensive Treatment Mask: contains 10,000 Melting Pro-V pearls, recommended for use once to twice a week for ultimate care.

Ms. Luong Thi Minh Hieu, Senior Brand Manager of Pantene Vietnam, shared: “With over 80 years of intensive research in the haircare industry, Pantene continuously innovates to serve our customers with the best possible products, reaching the highest bar for efficacy, safety, and at reasonable prices. The Pantene Miracles Daily Serum Treatment & Intensive Treatment Mask embody our mission of powerful “Bond Repair” formulas, paired with a premium experience featuring nutrient-rich pearls and an elegant fragrance. This marks a remarkable milestone in our journey of creating more great hair days for every woman, particularly for Vietnamese women. Because Pantene believes great hair can kickstart a great day.”

Immersive ” The Miracle of Melting” experience at Thiso Mall

About Procter & Gamble (P&G) Vietnam

P&G has been present in Vietnam since 1995 with the commitment to “Being a Force for Growth and a Force for Good”. The company so far has grown significantly with its iconic and trusted brands such as Ariel, Tide, and Downy laundry detergent; Safeguard soap; Pantene, Head&Shoulders, and Rejoice shampoos; Gillette razors; and women’s care products Whisper. Environmental sustainability is embedded in how we do business.
We create value by making sustainability an important consideration of how we design superior products and services. Climate, Waste, Water, and Nature are where we can have the greatest impact.
P&G Vietnam has been honored with numerous prestigious awards for its social responsibilities, including Saigon Times CSR, AmCham CSR Awards, Green Book Prize by Binh Duong province, etc.
For more information about P&G and its brands, please visit the website www.vn.pg.com.

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The Secret to “I DON’T HAVE DANDRUFF” Achievement

 In a world where people are constantly “flexing” what they have, Head & Shoulders offers a fresh perspective: “But sometimes, the real flex… is what you DON’T HAVE”. Being dandruff-free is the clearest proof of thorough preparation and genuine confidence to conquer life’s biggest goals.

The “I DON’T” campaign marks a new milestone for Head & Shoulders in Vietnam, introducing its upgraded shampoo formula, not only removing up to 100% of dandruff, but also prevents dandruff from coming back, powered by the perfect synergy of three core elements:

• Removes up to 100% of dandruff: Powered by Piroctone Olamine (PO), an active ingredient that targets and eliminates dandruff flakes and the fungus that causes them, while remaining gentle on the scalp.
• Covers 100% of the scalp: Thanks to exclusive Coacervate Technology, which penetrates 5–10 layers of the epidermis, ensuring PO is evenly distributed across the scalp.
• Prevents dandruff from coming back: The combination of PO and Coacervate Technology creates an invisible protective barrier to prevent dandruff from returning.

The formula is also enriched with +30% menthol for a longer-lasting cooling sensation and +30% conditioner for smoother hair. The result of removal of up to 100% of dandruff with lasting protection against its recurrence is clinically proven (***).

SOOBIN & Pháo: Icons of Boundless Confidence

SOOBIN is a renowned Vietnamese artist, acclaimed for his talent and relentless drive to reinvent himself. Meanwhile, Pháo, a rising Gen Z rap sensation, is known for her bold artistry, modern flair, and powerful energy. With their dynamic, authentic, and inspiring personas, SOOBIN and Pháo are the perfect ambassadors for Head & Shoulders in inspiring a message of confidence and ambition, empowering young people to pursue life’s biggest goals without hesitation.

Ms. Nguyen Lan Phuong, Senior Brand Manager of Head & Shoulders Vietnam, shared: “With the “I DON’T” campaign, we want to deliver a powerful message: When free from dandruff, you can confidently own your life on your terms. The new Head & Shoulders formula not only removes up to 100% of dandruff but also helps prevent it from coming back. We are proud to collaborate with SOOBIN and Pháo – two talented and fearless young artists who perfectly represent the spirit of “I DON’T” generation: confident, decisive, and unafraid to embrace challenges. We hope to continue inspiring Vietnamese people to shine with confidence in every moment of life.”

The “I DON’T – Walk of Achievements” event, hosted by Head & Shoulders at Giga Mall, was designed as an immersive multi-sensory journey. Beyond its vibrant experiential zones, the event offered participants the chance to shine and confidently express themselves. At the “Superior Formula BTS” zone, guests could witness a dynamic demonstration of how the new Head & Shoulders formula works on the scalp, as well as conduct hands-on trials alongside experts. The highlight, the “Hall of Triumph” zone, allowed visitors to step into the spotlight, complete with 360-degree photo booths to “flex” their dandruff-free achievements. The event also featured a variety of engaging activities and challenges across product display booths, interactive games, and a lucky draw with attractive prizes.

Consumers can visit and explore the “I DON’T – Walk of Achievements” experience from August 15–17, 2025 at Giga Mall. By taking part in activities and challenges, participants will have the chance to win exciting rewards at the lucky draw, including Dyson hair dryers, handheld fans, and the new formula anti-dandruff Head & Shoulders shampoo, all throughout the three-day event.

Notes:

(*) Based on NielsenIQ research data (2024), certified by the Department of Grassroots Culture under document No. 1197/VHCS-QCTT.

(** & ***) This claim is supported by a clinical study conducted by the independent research institute Hair Care Research & Development, confirming that the new formula anti-dandruff Head & Shoulders shampoo, containing 0.5% Piroctone Olamine (PO), delivers up to 100% dandruff-free results after four weeks of use.

——————————

About Head & Shoulders

Head & Shoulders, the world’s No. 1 shampoo brand, is a member of the Procter & Gamble (P&G). Since its launch in 1961, the brand has been at the forefront of research and innovation in dandruff treatment and scalp care. Today, more than 1.3 billion people across 140 countries trust Head & Shoulders to deliver effective solutions.

With a mission to “free the world from dandruff and scalp concerns so everyone can live confidently in their way”, Head & Shoulders combines clinically proven Piroctone Olamine with Coacervate Technology to effectively remove dandruff, help prevent its recurrence, soothe the scalp, and reduce itchiness. In addition to its superior efficacy, the brand’s product ranges are designed to deliver a refreshing clean sensation while nourishing hair to stay soft and smooth every day.

About Procter & Gamble (P&G) Vietnam

P&G began operations in Vietnam in 1995 and has since grown significantly, offering a range of globally trusted products, including Ariel and Tide laundry detergents, Downy fabric softeners, Safeguard soaps, Pantene, Head & Shoulders and Rejoice shampoos, Gillette razors, and Whisper feminine care products.

With a strong commitment to sustainability and corporate social responsibility, P&G Vietnam has been recognized with numerous prestigious honors, including the Second-Class Labor Order award, Certificates of Merit from the Prime Minister, recognition from the President of Vietnam, accolades from the Vietnam Women’s Union and the Vietnam Red Cross, as well as awards from UN Women, the Vietnam Green Book, and eight consecutive AmCham CSR Awards (2017–2024).

For the latest news and information about P&G and its brands, please visit www.vn.pg.com

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The EkoClimate initiative aims to support 42 smallholder rice farmers in transitioning to Alternate Wetting and Drying (AWD) techniques across 50 hectares of farmland in the upcoming rice season (May–August 2025). AWD is a proven water-saving method that reduces methane emissions by allowing rice fields to dry intermittently, as opposed to keeping them continuously flooded. To further enhance these outcomes, the project will implement both AWD and Maximum Residue Limit (MRL) techniques in rice production, to ensure food safety by setting pesticide limits while helping farmers reduce costs by 20-30% per season, reducing waste and preserving crop quality. This climate-smart approach not only minimizes greenhouse gas emissions but also increases farmer income through lower production cost and sells rice at premium-price.

To complement on-the-ground implementation, the program also includes a Community Engagement Workshop designed for participating farmers and their families. The workshop serves as a platform for raising awareness about sustainable agriculture, collecting feedback from the community, and co-developing localized climate resilience solutions.

In addition to the practical benefits for farmers, the project contributes to Vietnam’s growing momentum in developing low-emission rice as a strategic crop for the future. As the Mekong Delta grapples with rising sea levels, soil salinity, and increasingly erratic weather patterns, shifting to sustainable models can play a pivotal role not only in national food security, but also in supporting climate action across the entire Mekong region.

Mr. Bui Khanh Nguyen, Vice President of Public Affairs, Communications, and Sustainability at Coca-Cola Beverages Vietnam, shared: “As Coca-Cola Beverages Vietnam’s new Tay Ninh plant enters full operation, we are proud not only to create employment opportunities for the local workforce, but also to continue delivering positive, lasting impact to the communities around us. This new initiative is an exciting expansion of our EkoCenter network. Through EkoClimate, we’re further extending our sustainability efforts to tackle climate challenges and empower local communities.”

The program brings together strong expertise from both local and international partners.      

Rize Vietnam, a Singapore-based agri-tech company with operational entities in Vietnam and Indonesia, plays a pivotal role in providing farmers with hands-on agronomic support and advisory services. Their mission centers around enabling sustainable farming while improving farmer livelihoods and climate resilience.

Meanwhile, Ben & Archie, a consulting and creative firm dedicated to driving sustainable innovation across Southeast Asia. It works with startups, corporates, and public institutions to design open innovation programs, deliver strategic advisory, and create high-impact design solutions. By bridging sectors and ecosystems, Ben & Archie transforms bold ideas into scalable and responsible ventures. Their mission is to accelerate innovation that is locally rooted, globally relevant, and built for the future.

Together, Coca-Cola Beverages Vietnam, Rize, and Ben & Archie aim to pilot a replicable model for low-emission, climate-resilient rice farming—one that can be scaled to benefit more communities across the Mekong Delta and beyond.

“Rice farmers are the stewards of one of the world’s most important crops — yet they are both contributors to and victims of climate change. Supporting them is essential to securing a more sustainable and resilient food system.” said Siem Schreurs, Head of Partnership at Rize.

EkoClimate is the latest innovation within Coca-Cola Beverages Vietnam’s EkoCenter program, which has operated in Vietnam since 2015. Originally launched as hubs to provide underserved communities with access to clean drinking water, digital education, and entrepreneurial training, EkoCenters have since expanded their role in supporting sustainable development. Flagship EkoCenters currently operate in Hanoi, Danang, and Ho Chi Minh City, and now with Tay Ninh, Coca-Cola Beverages Vietnam is bringing new focus to climate action and sustainable agriculture in the Mekong Delta.

This transformation of the EkoCenter model highlights Coca-Cola Beverages Vietnam’s long-term vision to create shared value by addressing local needs and contributing to national development priorities. Whether by empowering women, supporting informal waste collectors, enhancing access to safe drinking water, or now enabling sustainable rice farming, Coca-Cola Beverages Vietnam continues to place communities at the heart of its business strategy.

———————-

About Coca-Cola Beverages Vietnam Ltd. (Coca-Cola Beverages Vietnam)

Coca-Cola Beverages Vietnam operates plants in Ho Chi Minh City, Da Nang, and Hanoi, creating approximately 4,000 direct jobs and indirectly generating employment six to eight times that amount through its supply chain activities. Aiming to be a comprehensive, consumer-focused beverage company, Coca-Cola continuously enhances and offers a variety of high-quality beverages, including low-sugar and sugar-free product lines, while diversifying designs and increasing business coverage across Vietnam. Coca-Cola’s brands in Vietnam include COCA-COLA, COCA-COLA LIGHT, COCA-COLA ZERO SUGAR, SPRITE, FANTA, NUTRIBOOST, MINUTE MAID SPLASH, MINUTE MAID TEPPY, SCHWEPPES, DASANI, AND AQUARIUS, AS WELL AS FUZETEA+ BOTTLED TEA, GEORGIA CANNED COFFEE, MONSTER, AND THUMPS UP CHARGED.

Coca-Cola Beverages Vietnam is a member of the Swire Coca-Cola Limited, a wholly-owned subsidiary of Swire Pacific Limited, since the completion of the merger in January 2023.

About the EkoCenter initiative

EkoCenter is an initiative launched by Coca-Cola Beverages Vietnam in 2015, based on a triangle collaboration model involving businesses, local governments, and non-governmental organizations. This model aims to empower communities and foster sustainable economic activities.

As of now, the project operates 8 centers across Vietnam, managed by Coca-Cola Beverages Vietnam and its partners. These centers have driven positive changes in local communities and implemented initiatives tailored to the specific needs of each region. Key examples include:

• EkoArt Hanoi – Empowering Women in the Digital Age: Established in 2016, the Hanoi EkoCenter has been a vital resource for women in the community. It has provided opportunities for economic empowerment through innovative programs, such as kiosk-based sales models at the center, vocational training, economic skill enhancement classes, and e-commerce training for women.
• EkoCircular Da Nang – Enhancing Welfare for Informal Waste Collectors: Since early 2024, the Da Nang EkoCenter has collaborated with the Waste Collector Network (a community supported by the ReForm Plastic social enterprise) to introduce initiatives aimed at improving the lives of informal waste collectors in Da Nang, aiming to raise awareness of the critical role these individuals play in society.
• EkoSchool Ho Chi Minh City – Open up Learning for Disadvantaged Children: Beginning in the summer of 2024, Coca-Cola Beverages Vietnam, in partnership with the People’s Committee of Linh Trung Ward in Thu Duc City and the Green Connect social enterprise, launched the STEAM Summer Experience Program 2024. This free program for disadvantaged students offers a supportive environment for learning and skill development in science, technology, mathematics, programming, engineering, and arts.
• EkoClimate Tay Ninh – Contributing to Climate Change Adaptation Locally and Regionally: As the newest center, established in January 2025, the Tay Ninh EkoCenter has the capacity to provide up to 6,000 liters of clean drinking water daily. It also serves as a hub for Coca-Cola Beverages Vietnam and its partners to support community resilience, particularly in addressing climate change challenges in Tay Ninh and the broader Mekong Delta region.

Through these centers, Coca-Cola Beverages Vietnam continues to deliver essential infrastructure and services, aligned with local needs, while advancing sustainability and community support initiatives nationwide.

Read more on Vietnam Investment Review

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Located in Lam Dong Province, Ta Kou Nature Reserve is recognized as one of the world’s 221 most important ecological regions, home to diverse species but facing degradation, particularly in its coastal sand lands. Tree planting here helps stabilize sandy soil, restore degraded land, and create better conditions for plants and wildlife to thrive. It also safeguards vital water sources, reduces risks of desertification, sandstorms, and drought, and supports local livelihoods by strengthening ecosystems for farming and tourism. Through these efforts, the Forests for Good program contributes directly to protecting a landscape of both local and global significance.

The tree planting day is designed as a hands-on activity where volunteers experience what it means to care for the environment. At this year’s event, participants worked together under the guidance of Gaia experts, learning how to prepare soil, plant trees, and understand the specific conditions required for trees to grow successfully in sandy terrain. 

Beyond the practical work, the experience gave participants a chance to reflect on the connection between forests and daily life, and to appreciate how small actions can add up to meaningful change. For employees, the day was also an opportunity to build stronger bonds with colleagues outside the office and to feel pride in contributing to something that directly benefits environments and local communities.

Mr. Olivier Langlet, Group CEO of Central Retail Vietnam, shared: “With this year’s planting at Ta Kou, the Forests for Good program we partnered with P&G has now grown to more than 35,000 trees across Vietnam. This milestone underlines Central Retail Vietnam’s commitment to accompany the country’s efforts in restoring its green cover while protecting biodiversity and supporting local communities. We believe that sustainability is part of how we grow as one of the leading retailers in Vietnam. By joining forces with P&G, our consumers, and our employees, we are proud to contribute to a Better Vietnam.”

The tree planting at Ta Kou this year also carries special meaning as P&G celebrates 30 years of serving Vietnamese families. The milestone highlights how sustainability has become an important part of the company’s journey alongside its business success.

Mr. Marwane Tahri, General Director of P&G Vietnam, shared: “As we celebrate 30 years in Vietnam, Forests for Good is our proud way of giving back to the country that we call home. Working side by side with our prestigious partners Central Retail Vietnam, Gaia, and our employees shows how partnerships can translate commitments into real action. The true value of Forests for Good lies not only in the forests we plant, but in the connections it fosters between people, nature, and communities. We believe that when businesses and individuals unite around a shared purpose, we can create benefits that last well into the future.”

Launched in 2023, Forests for Good was co-created by P&G Vietnam and Central Retail Vietnam with a shared purpose: to contribute to Vietnam’s green future through practical, collective action. The program supports the country’s broader sustainability agenda by focusing on reforestation and biodiversity protection. What began as a pilot at Xuan Lien Nature Reserve has since expanded into a nationwide initiative. To date, the program has planted more than 35,000 trees across key ecological sites in Thanh Hóa, Đồng Nai, Cà Mau, Hậu Giang, and Bình Thuận, reinforcing its role as a meaningful contribution to Vietnam’s environmental and community development goals.

This combination of employee volunteering and consumer participation reflects the program’s broader mission: creating a platform where everyone, from individuals to organizations, can contribute to building a greener Vietnam.

About Central Retail Vietnam

Central Retail in Vietnam was established in 2012. Throughout its ten-year operation in Vietnam, Central Retail continues to develop and transform Vietnam’s modern trade and retail sector with 3 key growth drivers: Food, Non-food (Tech, Household, Entertainment), and Shopping Malls/Property.

Today, the company proudly welcomes an average of 500,000 customers every day at more than 330 malls & stores across 26 provinces nationwide in a total retail area of more than 1,300,000 square meters with an ecosystem of strong brands: GO! Mall, GO!, Big C, Tops Market, mini go!, Lan Chi Mart, Nguyen Kim, Supersports, LookKool, Kubo, and CBS.

In pursuit of sustainable growth, the environment is one of the key pillars of the social contribution activities of Central Retail in Vietnam. For four consecutive years, 2021 to 2024, the company was awarded by The Saigon Times with the CSR Certificate of Recognition for its great contribution to local communities through sustainability and corporate social responsibility (CSR) activities.

About Procter & Gamble (P&G) Vietnam

P&G has been present in Vietnam since 1995 with the commitment to “Being a Force for Growth and a Force for Good”. The company so far has grown significantly with its iconic and trusted brands such as Ariel, Tide, and Downy laundry detergent; Safeguard soap; Pantene, Head&Shoulders, and Rejoice shampoos; Gillette razors; and women’s care products Whisper. Environmental sustainability is embedded in how we do business.

We create value by making sustainability an important consideration of how we design superior products and services. Climate, Waste, Water, and Nature are where we can have the greatest impact.

P&G Vietnam has been honored with numerous prestigious awards for its social responsibilities, including Saigon Times CSR, AmCham CSR Awards, Green Book Prize by Binh Duong province, etc.

For more information about P&G and its brands, please visit the website www.vn.pg.com.

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Ms. Tran Ngoc Lien, Country People Lead, Mondelez Kinh Do

Over the past decade, Mondelez Kinh Do has continuously grown from strength to strength. What are you most proud of in this journey?

What I’m most proud of is the people-centric culture we’ve built, where every individual is valued, empowered, and encouraged to maximize their potential. We shifted from transactional HR to people strategy that emphasizes employee experience, learning opportunities. We also embraced a growth mindset encouraging people to “test and learn” and adapt to the fast-changing business environment (VUCA). Guided by our values of “Grow Every Day” and “Do What’s Right”, we’ve consistently invested in developing a diverse, capable, and future-ready workforce.

After 10 years, Mondelez Kinh Do has become one of the best workplaces in Vietnam, not only attracting but also retaining top talent. These efforts have been recognized through multiple accolades, such as “Top 100 Best Places to Work in Vietnam” by Anphabe for consecutive years, “Best Companies to Work for in Asia” from HR Asia, and “Top Employer” certification by the Top Employers Institute. Beyond the awards, my greatest pride lies in our connected, diverse, and growth-driven team – the real engine behind our continued success.

Looking back at your leadership development efforts, what has been the key to strengthening your leadership pipeline and preparing future leaders?

The cornerstone of our success has been a long-term leadership development strategy focused on internal succession. We identify leadership potential early and accelerate growth through signature programs like “Inspire”, “Spark”, “Elevate” and more, designed to build leadership mindset and capabilities at senior levels.

Our coaching and mentoring culture, driven by senior leaders, also plays a crucial role in transferring knowledge and nurturing future leaders. Today, over 50% of our management roles are filled through internal promotions. It is a powerful reflection of our belief in growing talent from within.

How does Mondelez Kinh Do identify and develop high-potential talent while equipping the broader workforce?

We take a holistic approach to talent development, from performance evaluations, 360° feedback, and leadership competency assessments to tailored individual development plans.

We collaborate closely with top universities through workshops, plant tours, and experiential learning. Flagship programs like Management Trainee and Sales Trainee play an important role in nurturing young, high-potential talent.

Many of our homegrown talents have expanded into regional roles across Southeast Asia and even Asia, Middle East, and Africa (AMEA). This success stems from our continuous learning culture and emphasis on agility and global thinking. 

We’ve made significant investments in digital fluency and learning agility, offering access to thousands of courses via online platforms and upskilling our people for a digital future. We are also actively driving digital transformation, developing tools and processes that leverage technology and digitalization. Training programs are in place to ensure employees are proficient in using these digital tools, fostering a culture of continuous learning and adaptation the future of digitalization. 

As the company continues to champion an inclusive, empowering workplace culture, how has Mondelez Kinh Do transformed Diversity, Equity & Inclusion (DEI) from a corporate value into a true business advantage?

At Mondelez Kinh Do, DEI is embedded in our talent strategy. We’re committed to creating a fair, inclusive environment where people from all backgrounds have equal opportunities to grow.

Through targeted training and transparent development pathways, we attract and develop diverse talent, which in turn drives creativity, better problem solving, and sharper decision-making, all of which are powerful competitive advantages in today’s market.

With flexible and hybrid work models gaining traction, how does Mondelez Kinh Do maintain a caring, safe, and engaging culture?

We are deeply committed to employee wellbeing, both physical and mental. From regular safety trainings and annual health check-ups to post-checkup consultations, we ensure our people are fully supported.

We also conduct annual Employee Engagement surveys to actively listen and respond to employee needs. Wellness programs such as running clubs, football teams, mental health talks, and soft-skills workshops, foster a cohesive and thriving work environment.

If you could summarize the next chapter of Mondelez Kinh Do’s people strategy in one sentence, what would it be? And what personal legacy do you hope to leave as a people leader?

Our next chapter is about empowering our people to become the future-ready leaders who drive sustainable growth through innovation and commitment to our values.

My personal legacy would be to have helped build a bold culture where every employee feels valued, empowered and inspired to reach their full potential, contributing to a thriving and purpose-driven organization.

Thank you

Source: VN Economy 

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At Brandidas Squad, we use our Corporate Integrated Communications (CIC) framework to serve as an extended arm of our clients—supporting them in reaching their branding goals through trust, professionalism, and lasting impact.

Who We Are

Brandidas Squad is a boutique communications agency, established in 2011, with a passion and commitment for unwavering professional and innovative communication services.

Founded by Cathy Pham and Vincent Ngo, together with +20 professionals with years of experience in marketing and communication, our team brings together strategic thinking, creativity, and high-quality execution to act as an extension of our clients’ comms teams. With offices in Ho Chi Minh City, Hanoi, Da Nang, and a regional office in Singapore, we serve both multinational and local brands across diverse industries with a strong focus on FMCG, retail, lifestyle, pharmaceuticals, banking, technology and B2B.

Our CIC Framework

To fulfill this mission, we use our Corporate Integrated Communications (CIC) framework.

CIC is not a complicated model, but a strategic way of delivering one unified corporate story across all stakeholders – employees, customers, partners, government, media, investors, and communities, through tailor-made storytelling approaches. Instead of fragmented messages, we align every touchpoint under one strategy, ensuring clarity, coherence, and long-term impact.

For our clients, this framework ensures their voice is not just heard, but truly understood, delivering greater trust, stronger engagement, and sustainable business growth.

Our Core Services in Corporate Communication

We provide a mission-based, integrated service portfolio that ensures every touchpoint of your brand communicates the same powerful story:

• Corporate PR Retainer – Strategic year-round support in media relations, executive profiling, corporate reputation management, and CSR storytelling.
• Sustainability & CSR Programs – Designing and executing impactful initiatives that showcase corporate responsibility, strengthen community ties, and enhance brand trust.
• Executive Event Management – From leadership summits to corporate celebrations, we deliver events that inspire, connect, and achieve business goals.
• Corporate Video Production – Creating impactful corporate videos, from milestone highlights to branded content that inspire audience and engage stakeholders.
• Internal Branding & Engagement – Crafting Internal Campaigns, Engagement events, and innovative storytelling that strengthen culture, pride, and brand values among employees.
• Brand Experience Marketing – Turning product and corporate stories into experiential campaigns that engage consumers, amplify reach and deliver business results.

Why Choose Brandidas Squad?

• Reputable Proficiency: Our communication expertise spans across industries with proven results.
• Extensive Reach: We’re capable of delivering nationwide projects at large-scale.
• Unwavering Dedication: We’re committed to project success by ensuring rigorous quality control and Executive hands-on.
• Efficient Financial Planning: We plan and manage projects at optimized budget for maximum value.

In addition to delivering clear and consistent communication, we believe that effective corporate storytelling must evolve with the needs of today’s audiences. Companies are expected not only to share their successes but also to demonstrate responsibility, innovation, and transparency.

By combining strategic insights with creative execution, Brandidas Squad helps organizations build credibility and long-term trust while staying agile in an ever-changing media landscape.

Building Trust Through Corporate Communication

At Brandidas Squad, our philosophy is simple: “We’re brand fighters on your side.” With trust, professionalism, and integrity as our foundation, we’re proud to contribute to organizations’ growth by transforming their corporate stories into meaningful, lasting experiences.

Whether you need ongoing PR support, impactful corporate events, professional video production service or inspiring internal branding programs, we deliver solutions that not only build visibility but also foster engagement and loyalty among stakeholders.

Get in Touch

Head Office: 10.01 Golden King Building, 15 Nguyen Luong Bang St., HCMC, Vietnam

Email: contact@brandidasq.com

Website: www.brandidasq.com

LinkedIn: Brandidas Squad

Facebook: Brandidas Vietnam

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