RETAIL AND TRADE MARKETING
PROMOTER & PRODUCT CONSULTANT
- BA inline
- PG at consultant booth
- In-store sampling
- Redemption booth
INSTORE MERCHANDISING
- POSM in-store
- Ambient display
- Creative public branding
- Merchandising
- Mysterious shopper
BRAND ACTIVATION & CONSUMER ENGAGEMENT
- Booth activation
- In-store event
- Sampling & product trial
- Roadshow & educational tour
LOYALTY AND CRM
- Sales incentive
- Promotion, GWP
- Loyalty program
- CRM program
- Retail incentive